NEW DELHI: The World Wildlife Fund terms water scarcity as a threat to 1.1 billion lives around the globe, and the UN too has urged governments to undertake actionable change in this regardDoing its bit to tackle this pressing problem, Livpure has introduced the world's first smart RO purifier that saves up to 20,000 liters of water every year. Launched under the ‘Water Saviours’ digital campaign, the product aims at putting an end to water wastage caused by regular RO purifiers.
The ad campaign is aligned with the brand’s commitment to saving the environment and building a safer, sustainable world for future generations. In the past too, Livpure has undertaken initiatives to make people aware of the problem of water scarcity that affects millions of lives worldwide.
Livpure CEO Pritesh Talwar said, “Water scarcity is one of the biggest problems in today’s world and births other overarching issues. Many children miss out on education, as they have to walk miles to get potable water. On the other hand, there are water purifiers that waste litres of water daily. Our latest innovation, Zinger and Platino+ Copper RO is our endeavour to introduce sustainability in water purification systems. We are hopeful that more people will ‘join the movement,’ gradually contributing towards building a better planet with conscious choices.”
Livpure focuses on water treatment and water management solutions for households and corporates in India to help prevent water wastage and the spread of air and water-borne diseases. The brand’s latest ROs deliver 70 per cent water recovery against 25 to 30 per cent recovery available from the existing ROs.
