MUMBAI: Specialised digital sports agency Aura Sports, Liverpool Football Club and Granada Media have announced that Liverpoolfc.tv, the digital arm of the 2005 Uefa Champions League winners, have appointed Aura Sports as the exclusive third-party sales and sponsorship agents for the clubs official website, www.liverpoolfc.tv.
 

 
Liverpoolfc.tv claims to be the biggest and most trafficked Football Club website in the UK, delivering up to 48 million page impressions monthly, with over 2.7 million unique users.

Aura Sports client services director Sandie Murphy says, “Liverpool showed once again last season, just what a huge club they are within the football family. We are naturally thrilled that they have now agreed to appoint Aura Sports to this role. They bring a huge level of support, from right across the UK and also from all corners of the globe. We are very much looking forward to working with them on a log term basis.”

 
 
Liverpoolfc.tv GM Stephen Michael, says, “Over the last few seasons Aura Sports have become a key player in the digital sports arena, with a very strong reputation throughout the football industry. Liverpool fans are some of the most passionate and dedicated fans in the country and it was therefore very important to us that we chose the right partner to work with. We are very pleased to have reached this agreement with Aura Sports and look forward to a long and mutually successful business relationship.”
 
 
Aura Sports now represents the official websites of 88 of the top UK Football clubs. The Aura Sports UK network now has over 10.5 million unique users
In 2004 BSkyB acquired a minority share in the company.