NEW DELHI: With the purchasing power of the average Indian on the rise, luxury good sellers are making a beeline for the country. The latest one is jewellery brand Cygnus which was launched by Laxmi Diamond Group.
The company claims to be the country's second largest manufacturer and exporter of polished diamonds. Cygnus is a constellation of stars, which takes the shape of a swan. The collection was unveiled by Laxmi Diamond chairman Vasant Bhai Gajera and Miss India Nikita Anand.
An official release informs that the range, consisting of rings, pendants, earrings, bracelets, neckwear, bangles and designer wear, designed to appeal to Indian women, is sure to make a fashion statement.
To mark the launch, Laxmi Diamond Group organised a fashion show Reach out to the Stars which had models Anand, Mehr Basin, Indrani Das Gupta, Ayesha and Sampada displaying the range of jewellery.
Gajera said, "“Cygnus is the culmination of our 30 years experience in the diamond industry. Each piece of the Cygnus range is exquisitely crafted and designed to appeal to the contemporary Indian woman. What would also make this collection irresistible is the great value for money proposition of the brand.”
The release adds that the Cygnus brand of unique and authentically certified jewellery has been crafted in 18 karat gold and uses the finest diamonds, polished in state-of-the-art facilities.
The range, priced between Rs 1,000 and Rs 30, 000 will be originally marketed through lifestyle stores, traditional jewellers and exclusive franchise outlets.
Cygnus claims to offer a range for everyone – from new born babies to brides – and for every occasion. It primarily targets women in the age group of 18-30. The range also offers a variety of gift options that are hard to choose from.
Cygnus CEO Shekhar Wadke said, “We have endeavoured to present to the highly-spirited, energetic women of today a range of fine diamond jewellery that is a blend of style, design and functionality. In other words, it is a range suitable for all and every occasion."
