Kriti Sanon's HYPHEN launches #TheExFactor skincare resurfacing exfoliator

Kriti Sanon's HYPHEN launches #TheExFactor skincare resurfacing exfoliator

Get Clearer, Smoother, Glowing Skin with HYPHEN's new ten per cent AHA BHA PHA exfoliator

Kriti Sanon

Mumbai: HYPHEN, founded by PEP Technologies and celebrity entrepreneur Kriti Sanon, has introduced the resurfacing 10 per cent AHA BHA PHA Exfoliator.  The newly-launched exfoliator is a pioneering product resonating with the brand’s motive of hyphenating the power of nature and potency of science. With the richness of pineapple extract, chamomile, and AHA+BHA+PHA complex, the exfoliator deep cleanses the congested pores as well as gently exfoliates the dead skin cells while leaving the skin smooth, resurfaced, and glowing instantly in just one application.

With chemical-based exfoliants such as AHAs and BHAs, facial exfoliators facilitate the skin's renewal process, resulting in a smoother, more even skin tone and clearer-looking skin from within. But consumers often find themselves settling for subpar solutions like basic face scrubs or harsh peels that tend to be sticky, and heavy and only remove surface-level dead skin, leaving it dry and irritated. However, a growing trend sees customers switching from face scrubs to advanced face exfoliating formulations for superior results without drawbacks. Recognizing the importance of incorporating exfoliation in skincare routines for maintaining healthy skin, HYPHEN identified the demand for an exfoliator that seamlessly complements any skin care regimen and offers a comprehensive solution to skin renewal. This led to the creation of the revolutionary Resurfacing 10 per cent AHA BHA PHA Exfoliator.

The Resurfacing 10 per cent AHA BHA PHA Exfoliator is meticulously formulated with a potent mix of completely non-abrasive exfoliation and skin-restoring ingredients that effortlessly get absorbed into the skin and even out the skin texture.  Suitable for all skin types, the product is crafted with a 10 per cent AHA+BHA+PHA chemical blend to mildly exfoliate the skin without causing dryness. The product also includes other powerful natural ingredients such as 20 per cent Pineapple Extract that naturally exfoliates the skin, making it clearer and hydrated along with 2 per cent Cica, 2 per cent Chamomile, and Allantoin for providing a soothing effect to the skin. Infused with the goodness of all these calming properties, the exfoliator has a fluid and exceptionally lightweight texture that is fragrance-free - leaving the skin healthy and squeaky clean with zero irritation.

HYPHEN co-founder, and chief customer officer Kriti Sanon expressed her excitement for the new exfoliator, saying, “At HYPHEN, we aim to create a holistic skincare regime by introducing products such as cleansers, moisturizers, serums, sunscreens and now exfoliators which are essential in nurturing and protecting the skin. The Resurfacing 10 per cent AHA BHA PHA Exfoliator not only goes beyond just surface-level treatments but gives a whole new approach to healthy, clearer, and radiant skin. The product thoroughly unclogs pores and gently removes dead skin cells, leaving the skin impeccably smooth without causing dryness. And the best part is that it instantly gives you a radiant glow with just a single application! Since incorporating the Resurfacing 10 per cent AHA BHA PHA Exfoliator into my skincare regimen, I've noticed a remarkable transformation. And, I am super excited to see consumer reactions to our new launch!”

Harnessing the best of nature and the power of science, HYPHEN's dedicated team develops skincare solutions that truly make a difference to elevate the skincare experience. The latest products introduced by the brand, including the Retinal Reset Serum and its range of Cleansers, have received highly positive responses from its customers. And now, with the launch of its groundbreaking exfoliator, HYPHEN underscores its dedication to providing innovative and effective skincare.  Shop the Resurfacing 10 per cent AHA BHA PHA Exfoliator, available on HYPHEN’s official website and major e-commerce sites such as Nykaa, Amazon, and Flipkart.