Mumbai: Kay Beauty, the illustrious beauty brand established by Nykaa and Katrina Kaif, unveils three new products to elevate your eye game – 4 shades of 24-hour coloured atte kajals, a brow tattoo liner, and a microblading brow pen. The brand has introduced a new range to help consumers achieve eye looks that reflect who they are, thus creating their unique #Eyedentitie. Each product is designed with the sole purpose of helping you achieve an eye-conic look with minimal effort, be it fierce, soft, or uber-glam. True to the brand’s proposition of #MakeupThatKares, products are enriched with skincare benefits, while being extremely long-lasting, providing the final touch of perfection and uniqueness that you seek.

Kay Beauty co-founder Katrina Kaif said, “Eyes are the window to your soul, so why not dress them up in your own unique way? The new range will empower one to unleash their creativity and achieve a personal signature eye look that is a complete reflection of one’s personality, thus defining their own #Eyedentitie. Our products are cruelty-free and vegan, and we are excited to continue to create innovative products that cater to the needs of the modern consumer".

Nykaa Brands executive vice president Vishal Gupta said, “Kay Beauty has embarked on a journey of remarkable growth in recent years, and we are absolutely thrilled to continue advancing both the brand and our portfolio to perfectly cater to the ever-evolving needs of our beloved consumers. We firmly believe that eye makeup is essential in one’s vanity, and our 3 products will serve as the ultimate finishing touch, leaving you with an eye look that is uniquely yours.”