Mumbai: As Diwali approaches, Ferrero India has launched a new campaign to introduce the "Kinder Joy Diwali Wonder Box" as a premium gifting option, especially for kids. The new offering revolves around the concept of kids' gifting during festivals.

The campaign continues to build on the tagline of '#KhaokheloKhushRaho.' The TVC aims to showcase the moments of happiness in the lives of kids during the festive season.

Kinder Joy’s limited edition Diwali Wonder Box packs will have multiple inclusions ranging from kinder eggs to engaging puzzles to Diwali merchandise. On scanning the QR code on the exclusive Diwali share pack or logging on tokinder.com, children will have access to the Kinder digital hub that will unravel the magical world of Kinder.

Through the entire edutainment journey, the kids will be able to navigate through an exciting new world of stories, comic books, DIY activities, and filters-all inspired by the traditions based on Diwali. To keep up with the festive spirit, the Wonder Box would also include DIY kinder toran, Diya, a Diwali greeting card, and a lantern.  

Commenting on the launch of Diwali Wonder Box, Kinder India brand head Amedeo Aragona said, "Festivals are equally exciting for kids as much as for adults. Taking this thought into consideration, we aim to spread happiness by highlighting kids' gifting during the festive season. This time, with the special Diwali packs, we seek to create wonderful memories for the kids and aim to make sure they also have fun while understanding the significance of the festival with Kinder Digital Hub."