Mumbai: With only weeks to go for the first match of the IPL 2022 season, insurance firm Acko Insurance has inked sponsorship deals with two more IPL franchisees - Kolkata Knight Riders and Gujarat Titans, to take on the role of their official insurance partner. This latest association comes on the back of the brand signing on as insurance partner for the Delhi Capitals, Mumbai Indians, and Sunrisers Hyderabad in a multi-team sponsorship model.

As the country gears up for the widely anticipated fifteenth edition of the cricket tournament, the insurance brand has further expanded its partnership portfolio by adding to its existing team collaborations, bringing its tally of IPL team associations to five.

The recent years have seen an increase in the number of brands opting for multi-team brand sponsoring partnerships. The IPL 2020-21 season saw Mumbai Indians, Chennai Super Kings, Kings XI Punjab, Kolkata Knight Riders, Delhi Capitals, and Royal Challengers Bangalore- all having boAt as their audio partners, while Colgate was the Smile partner of six IPL teams during IPL 2021.

The first match of the IPL 2022 season is set to be played on 26 March between defending champions Chennai Super Kings and last year’s finalists, Kolkata Knight Riders at Mumbai’s Wankhede Stadium. The final will take place on 29 May. The Maharashtra Cricket Association (MCA) Stadium in Pune will host the last 15 matches.