MUMBAI: Interpublic Group's executive director Greg Johnson has announced the top five trends in emerging media for the next year on the basis of the findings from the agency's Emerging Media Lab.

These include:
- The physical and digital worlds collide
- Consumers build digital homes
- Social software drives communications
- Marketers embrace new digital media networks
- Next generation immersive content hits big

Johnson added, "But a lot of what we're saying is based on the great position we have at the Lab. We sit at the center of the Interpublic network and work closely with its media agencies, plus we do work for some amazing clients, including primary research on how consumers are using today's technologies. And we constantly look at research that's already out there. These predictions aggregate all those inputs and overlay our perspective. Our hope is that these five trends can help marketers decide on more strategic courses of action as they move forward with their communications programs."

As reported earlier by Indiantelevison.com, the company plans to introduce the Lab to India this year.

Actively participating in the changes taking place in the retail and entertainment space, the Lab provides an environment in which marketing programs can be tested, evaluated and improved to take full advantage of the opportunities offered by emerging communications channels.
The Emerging Media Lab provides Interpublic companies and their clients a physical and virtual space to experience the trends and technologies that are shaping the consumer media experience.