Mumbai: Innocean and Havas Media Group have decided to extend their global media collaboration beyond 2022.  Earlier this year, the global marketing and communications firm Innocean began an internal evaluation and oversaw the entire process on behalf of all pertinent parties from the Hyundai Motor Group brands in their major geographic areas.

The Hyundai Motor Group brands Hyundai, Kia, and Genesis are included in the mandate. The long-standing collaboration between Innocean and Havas Media Group on behalf of Hyundai Motor Group is something they are enthusiastic to maintain.

The worldwide team of Innocean is based in Seoul, while its European team is based in Frankfurt, its Middle Eastern team is based in Dubai, and its Asia Pacific teams are based in New Delhi and Jakarta. The global scope encompasses Europe, the Middle East, Asia Pacific, and Latin America.

In 2019, Innocean ran a structured competitive pitch process and decided to again work with Havas Media Group as the media agency for Hyundai, Kia, and Genesis. Over time, the partnership has led to a larger scope of work in various service areas. Despite the fact that the relationship is now reviewed more frequently, Innocean is once again selecting Havas Media Group – the incumbent agency – for a longer period of time. Both parties are excited to continue their successful partnership into the upcoming years.

Innocean CEO William Lee said, "We are satisfied to continue our partnership with Havas Media Group for the coming years. We made significant progress in the last few years to support our Hyundai Motor Group clients on digital transformation and excellence."

"We are thrilled to extend our relationship with Innocean following a thorough and rigorous review process. The Hyundai Motor Group brands are leaders in new mobility solutions, and we look forward to reinvigorated collaboration as we help them navigate today’s ever-changing media ecosystem," added Havas Media Group global CEO Peter Mears.