Mumbai: Hotstuff Medialabs and Genesis Film Production have joined hands to work on the brand and social media mandate for Goeld Frozen Foods.

Goeld is an entirely vegetarian frozen food brand that uses cutting-edge freezing technology to preserve all the nutrients, flavour, and texture of the food. 'Mac and Cheese Pops,' ‘Dilliwalli Dal Aloo Tikki,’ ‘Oozy Cheese Corn’ bites, are just a few of the interesting alternatives available in the product line-up. Goeld also makes other Indian breads like Lachha Paratha, a premium Malabar Paratha, and other Indian breads.

With such a broad variety, Hotstuff and Genesis intend to take the brand digitally across platforms, focusing on product awareness and brand promotion that would eventually promote the offtake, both online and offline.

Speaking on the collaboration, Genesis founder and director Prahlad Kakkar said, "I have been associated with the Goel family for a couple of years now and it gives me great pleasure to be entrusted with the branding of their latest venture, GOELD frozen Foods. What makes this brand stand out from the others in the category is its unique attributes to India’s diverse food cultures, offering the basics in staples to the exotic in snacking. We do have a lot in store for the brand, which will be rolled out strategically through the year, with the ad film being the big highlight to watch out for... so stay tuned."

About the association, Goeld Frozen Foods director Archit Goel added, "We as a brand and organisation, are looking for a huge game, and after meeting the teams at Genesis and Hotstuff, I knew that these are the individuals who can make my goal of a clean-label frozen food brand a reality while also making it simple for consumers to understand. Team Genesis and Hotstuff, as collaborators, have solutions to all our marketing and promotional needs. And yes, they’re very practical and have thoughts of the common man (not easy to find these days). I am sure that with the talent on board, we are going to work together for a longer period of time to create something like Garma-garam."

Working with the individuals behind the brand, Hotstuff business head associate partner Rohit Sadavarte said, "It is more interesting than working with the brand itself. Archit Goel, the team’s spearhead, is frequently portrayed as having a contagious excitement and sense of optimism."

"Because of this, we are free to consider and try out novel concepts and branding strategies. With Goeld as a new entrant to the Hotstuff family of clients, we are aggressively looking at spreading our wings in new directions; the future will soon see Hotsuff across categories like beverages, EV two wheelers, motor SUVs, fintech and many more," he added.

Goeld is a brand that emphasises its unique qualities through India’s many culinary cultures With the purpose of digitally disseminating its specialties among customers, it seeks to offer a variety of items to its clientele while also taking part in many industries. With this mandate, Hotstuff is looking to cement their place as a leading media agency that has the experience and expertise to work across verticals.