Mumbai: Hero Future Energies (HFE), a clean energy company, has joined hands with Marcom Avenue, an integrated marketing agency, to revamp its website and provide an enhanced user experience for its customers. This partnership aims to strengthen HFE's online presence, highlight its clean energy solutions, and demonstrate its positive impact on the environment.

The project, which involves multiple phases, will begin with meticulous planning and data collection, leading up to the launch of the revamped website. The Marcom Avenue will bring its expertise in various areas, including strategy & brainstorming, technology development & content development, and Vendor Management System (VMS) integration to deliver a comprehensive solution.

The key deliverables of the project include a modern website design that captivates visitors, an improved user experience for seamless navigation, integration with social media platforms to expand HFE's reach, an admin panel for efficient content management, and various technical enhancements to optimise performance.

Hero Future Energies vice president & head - branding & corporate communication Dipankar Bose said, "This project marks an important milestone for Hero Future Energies in our digital transformation journey. We are confident that our collaboration with The Marcom Avenue will result in a visually stunning website that effectively communicates our clean energy solutions and showcases our commitment to a greener future."

The nature of the engagement between HFE and The Marcom Avenue is a one-time project focused on revamping the website and delivering the specified features and improvements. The Marcom Avenue will ensure that the website adheres to IT service guidelines, meets industry standards, and supports multi-language integration to cater to a wider audience.

The Marcom Avenue, director Divanshi Guptaand said, "We are excited to partner with Hero Future Energies in their mission to drive clean and sustainable energy solutions, by combining our expertise in digital marketing and technology development, we aim to create a website that not only impresses visitors but also educates and inspires them to make environmentally conscious choices."