Mumbai: A part of the R K Swamy Hansa Group, Hansa Research, has collaborated with Qualtrics to help organisations optimise its marketing efforts by monitoring the brand health performance and help in building their brands in India’s growing and maturing economy.

With this collaboration, Hansa Research will combine its consulting and advisory services with intelligent consumer insights captured using the Qualtrics XM platform.

The insights and capabilities enabled by the collaboration will aid organisations to track their brand health, as well as, how they compare to competitors, in real-time and by key audience segments to deliver the brand experiences and services consumers want.

The organisations will benefit from the ability to conduct market research and brand tracking studies using structured and unstructured feedback in a fast and cost-effective way.

On this collaboration, Hansa Research chief executive officer Praveen Nijhara said, “Organisations across India are scaling up their efforts to improve their brand and consumer experience. As a market research company, our forte has been to provide customized strategic insights to brands to give them a competitive edge in the market. The integration of our customer intelligence expertise along with Qualtrics capabilities will provide unique solutions to clients to aid in their marketing and business initiatives.”

“In today’s rapidly changing markets, organisations that stay closely aligned with the needs of their customers are well-positioned for success. Qualtrics is working with organisations across India to tune into the needs of consumers, and the collaboration between Qualtrics and Hansa Research will help even more companies better understand how to serve their customers and prioritize brand and marketing investments,” said Qualtrics head of ecosystems Asia Pacific and Japan Zoe Nicholson.