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Gulf Oil, MS Dhoni release animated campaign on living positively in the ‘new normal’

The campaign aims to invoke optimism in people in these difficult times

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MUMBAI: Gulf Oil Lubricants India Ltd has launched an animated video campaign featuring its brand ambassador MS Dhoni with the message #NewWayForward, emphasising the significance of having a positive outlook when we are all set to return to our daily routine post-lockdown.

The campaign invokes optimism even as the world continues to combat Covid2019. People away from family and friends, are waiting for life to go back towards normalisation. However, the definition of normal has changed – a world with social distancing as the new norm, prioritising our health over everything, spending time with loved ones, being considerate towards others and being mindful of collective responsibility towards the environment, are what defines the new normal.

The video focuses on the positive changes the pandemic will bring in our lives after the lockdown. It is a sensitive iteration of elemental and relevant actions that each one of us needs to remember going forward. Through this video, Gulf Oil and ‘Captain Cool’ MS Dhoni aim to restore hope in people readying to journey towards a better tomorrow.

Gulf Oil Lubricants India MD Ravi Chawla said, “In these trying times, humankind has been facing some major setbacks. With the ‘new normal’, our lives won’t be the same. We must be conscious of our actions and collectively work towards crafting a better future. As a responsible brand, we urge our valued customers to stay strong and embrace these changes positively, so that we may emerge stronger than before.”

Gulf Oil brand ambassador MS Dhoni said, “The world is going through an unprecedented event with Covid2019. While we tackle this situation, we have had some transforming share of learnings from it. As we move ahead, we should be thoughtful about and kind to one another. The all-new norms – social distancing, and sound physical, emotional, and spiritual health, will act as the cornerstone on which we will collectively lay the bedrock for a brighter tomorrow. Maybe this is the 2020 vision, not the one we hoped for but the one we actually need.”

OPN Advertising creative head Chockalingam S said, “The idea for the film came from a meeting while we were discussing the way forward with the Gulf team and Ravi Chawla said “This crisis is an opportunity for us to strive better, and that essentially sets the tone for the film”. The film represents Gulf Oil’s spirit of being mindful, optimistic, and progressive, and stars the brand ambassador for more than ten years now – MS Dhoni. He has the ideal personality to spread positivity in these tough times.”

Video link:  https://youtu.be/2H79lUwXLUE

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