Guest Column: Four tools to enhance your campaigns and accelerate earnings

Affiliate marketing program to increase affiliate engagement, sales, leads and overall ROI.

Mumbai: As the world is moving to the digital space in overwhelming numbers, people have several questions about opportunities to make money. Contrary to public opinion about the learning difficulty accentuated by digital platforms, several new tools have emerged, leading bloggers and other online publishers towards successful money-making. Here are 4 techniques to improve your affiliate marketing program for increased affiliate engagement, sales, leads and overall ROI.

Telegram Bot

Bots are third-party applications that run inside Telegram, a popular messenger. Users can interact with bots by sending them messages, commands and requests. This channel is now primarily being utilized for revenue generation instead of just communication. Admitad Bot for Telegram is one such tool that helps one receive and check affiliate links using a phone or other device. The Admitad bot is a tool for creating affiliate links, a follow-up to the browser extension. Affiliates can share product information using images, stickers and videos, create polls, gratify with quizzes, offer discounts, generate leads and do much more using easy to create Telegram bots.

Deep-Link Generator

Deep linking is linking visitors directly to a specific web page on the merchant's website that they are interested in. It is not a merchant's homepage. It can be a specific information page or a product page. Deep linking increases your chances of changing a guest into a sale and it raises customer satisfaction. It may help affiliates boost the conversion rate: after following deep links, users perform target actions more often than after following a standard affiliate link that leads to the homepage of the advertiser website. When the users use a deep link, they directly land exactly on the page of the product that affiliates promote. In this case, they won't have to look for the product or offer on the website—therefore, it will be easier for them to perform the target action.

Browser Extension

Admitad Extension is an extension for creating affiliate links right on the advertiser’s website. The extension can be used with Google Chrome, Microsoft Edge, Firefox and Opera. This tool is intended both for new affiliates who have never registered with Admitad Affiliate and aren’t familiar with affiliate marketing and for experienced Admitad Affiliate publishers. The Extension simplifies the work of experienced publishers and gives them access to new programs.

Admitad Teleport

A tool for Admitad Affiliate publishers who own a website, browser, or browser extension. Enabling teleport allows users to reach the advertiser’s website directly through that affiliate's link: with no redirects to the affiliate network’s website. Down the road, more target actions will be tracked and captured. Teleport helps boost conversions amidst GDPR, ePrivacy, and other personal data protection regulations. It also eliminates redirects to the affiliate network’s website and accidental blocks.

The overall simplification of the marketing challenge for advertisers, new financial streams for publishers, and the clutter-free online experience for users is the promise offered by these tools. The automation aspect eliminates human errors in placing links, allowing bloggers to receive revenues from sections of sites that were earlier difficult to monetize.

When it comes to managing high traffic or it becomes difficult to integrate links, these tools can optimize monthly revenue generation effortlessly due to its quick and seamless installation procedures. Therefore, affiliates must be open about utilizing tools like a bot, deep-link generator and others to expand their sources of monetization.

The author is Stephen Suryawanshi, Head- Affiliate Network, Admitad India 

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