MUMBAI: Indian Premier League (IPL) franchise Rajasthan Royals today launched their team‘s new jersey and welcomed Floriana Group as team sponsor and HDFC Life as the principal associate team sponsor for IPL4.

Rajasthan Royals CMO Raghu Iyer said that the deal with Floriana is for one year, with an option to renew.

With this, the franchise takes the number of sponsors and partners to 17.
 
As had been reported earlier by Indiantelevision.com, the franchise is targetting revenue growth of 25 per cent.

Designed by Puma, which is the franchises‘ official kitting partner, this year‘s jersey is the lightest among the ones used in all the past three IPL seasons. Made with Polyester and lightweight mesh back, the jerseys are made to give high breathability in soaring temperatures. With uniquely styled names and numbers inscribed in Dazzel gold, the royal blue jerseys have cut and sew panels with Dazzel inserts.

"We are proud that a company (Floriana) that has not been present in this sport, has chosen us as a platform." Kundra said, "We are eagerly looking forward to the season ahead and would like to welcome Floriana Group and HDFC life on board with us." 
 
Shilpa Shetty Kundra, a co-owner of the franchise, unveiled the jersey and presented it to the sponsors Floriana chairman Sanjay Jain and HDFC life executive VP and marketing head and direct sales Sanjay Tripathi.

Tripathi said, "The fact that we are joining hands with Rajasthan Royals for the third consecutive year provides enough evidence of our trust in the franchise. This year we will be seen in our new logo on the back of every RR player. Our association with Rajasthan Royals is aimed at bringing to the fore our common values - self respect or living life with head held high." 
 
Rajasthan Royals will play their first IPL match on 9 April in Hyderabad and the first home game in Jaipur on 12 April against Delhi Daredevils.