Mumbai: Flipkart, India’s homegrown e-commerce marketplace, has announced its much-awaited ‘Big End of Season Sale’ event, which will bring close to 200,000 sellers and more than 10,000 brands together to bring a wide selection of fashion, beauty, and lifestyle products to millions of customers across India. The celebration of this shopping event found its way to one of the most iconic locations in the world - New York Times Square. Thousands of tourists, locals, and commuters were excited to see a glimpse of India on this global stage, leaving a lasting impression on many. Fashion continues to witness a surge online, with Flipkart clocking millions of orders in the Spring Summer season alone, indicating a growing appetite for fashion. Fashion continues to be a top growth driver for Flipkart today, with over 40 per cent of new customers coming in through this category.
Flipkart’ Big EOSS will be featured in grandeur on a 31' H X 55' W billboard at the iconic New York Times Square attracting over 600,000 to 700,000 eyeballs every hour.
Commenced 1 June 2023, the week-long event will give customers a differentiated shopping experience with the introduction of technology interventions such as image search, video catalog, virtual try-ons, video commerce, and top filters. Moreover, Flipkart has witnessed heightened interest in its digital-first brands. To effectively serve a growing customer base across the country who eagerly await the ‘Big End of Season Sale’ to access a wide range of fashion and lifestyle products, Flipkart sellers are supported by a robust supply chain that delivers to all serviceable pin codes PAN India. Flipkart continues to witness strong growth from emerging metros and T3+ regions for fashion. The end of season sale will also extend its ‘buy now, pay later’ offer for its shoppers looking for easy accessibility options.
Speaking about the event, Flipkart Fashion senior director Abhishek Maloo said, “At Flipkart, the ‘End of Season Sale’ is truly a festival for us and is an opportunity to bring joy to stakeholders across our ecosystem. This season, the festival is the biggest fashion celebration and we decided to channel this into our advertising endeavours. For the first time ever, we’re extending the shopping euphoria across oceans, all the way to Times Square. Season after season, this event has received immense appreciation from customers across India, unlocking tremendous growth for the sellers and brands in our marketplace. It is our constant endeavour to provide an expansive range of the latest fashion apparel, footwear, and accessories, made accessible by a seamless technology-led shopping experience. As India avails the best value on the most sought-after brands, we intend to enthrall shoppers globally with India’s festive fervour.”
In line with customer demand, the event is bringing together a wide variety of styles in casual wear, ethnic wear, formal and seasonal wear. This also includes footwear, accessories, men's and women’s apparel, and kidswear. While the event is open for all sellers and brands to participate, some customer favourites this season include home-grown D2C brands such as Being Human, Cultsport, Urbanic, Hershienbox and Mokobara, Fubar, AAdi, Krassa, and The Kapas; ethnic wear brands such as Libas, Biba; and activewear brands including Nike, PUMA, Adidas, HRX, Fastrack. Brands including Peter England, Blackberrys, Arrow, and Woodland will also feature in the formalwear selection and Allen Solly, Jack and Jones, and Crocs, will feature in the kids’ wear section.
Customers can avail of various bank offers when making their fashion purchases during the big end of season sale, such as: flat Rs 25 on a minimum purchase of Rs 250 from Paytm UPI and Flat Rs.100 on minimum order of Rs 1000.
ICICI and SBI consumers can also benefit from the 10 per cent instant discount coupons with minimum order value of Rs 500.