Mumbai: Flipkart has announced its first-ever live commerce event for two-wheelers to be held on 18 October at 5 p.m. on the Flipkart mobile app. The one-of-its-kind industry event in the country will be hosted by Rannvijay Singha of MTV Roadies fame and auto influencer Rachit Hirani and will showcase a range of electric and petrol two-wheelers from top brands to millions of consumers across the country and enable them to make a purchase in real time.
Customers can go to the Flipkart app and select bikes and cars from the category segment to join ‘The Auto Hour Live’ event. As part of the live commerce event, Flipkart will make available a range of two-wheelers from brands including Ampere, Bounce, BGauss, and Hero, where the hosts will showcase their features and talk about the evolving two-wheeler space. The event will also mark the launch of the Hero XTreme 160R Stealth 2.0, in one of the first virtual launches of a two-wheeler in the country.
The live commerce event is significant as customers prepare to celebrate Dhanteras and Diwali, and is an auspicious time to make new purchases, particularly vehicles.
Speaking of this unique initiative, Flipkart senior director of two-wheelers, automobiles & electronics Rakesh Krishnan Flipkart said, "The Indian two-wheeler industry is at the cusp of a revolution with e-commerce offering new avenues to millions of customers to own a two-wheeler in a seamless and affordable manner. Through our Live Commerce event, a one-of-its-kind activity, we aim to showcase the best of petrol and electric vehicles to our customers and allow them to book their favourite vehicles in real time. Customers will also be able to make use of our industry-best affordability constructs to make their purchase affordable across top cities."