MUMBAI: Sony Entertainment Television has partnered with Red FM in a unique association wherein the listeners of the radio channel will get an opportunity to listen to Sony's latest strip reality drama offering Fame Gurukul on radio.
 

 
As part of this exclusive tie-up, Fame Gurukul's hosts Mandira Bedi and Manav Gohil will play radio jockeys on Red FM every Monday as part of the evening prime time show - Happy Hours. Starting 7:30 pm, for half an hour the duo will play songs for listeners and fill them in with tidbits on Fame Gurukul's behind the scenes drama, interesting incidents and anecdotal sneak-peaks from the show.

Listeners can also participate in various opinion polls and contests, thus winning passes to the live gala shoots of Fame Gurukul. For the next half hour, listeners are offered a recap of the gala episode of Fame Gurukul telecast the previous Friday.

 
 
Red FM listeners through the radio channel's request show called Mera Wala Gana, can also call in and ask for their favourite song to be sung by the Fame Gurukul's "top student of the week". Apart from this, a daily 15 minute recap capsule of Fame Gurukul airs every Tuesday-Thursday at 8:15 pm and on Fridays at 7:45 pm. Weekends will offer listeners interesting updates on the show and the voting information about the students in danger.

 
 
Says Red FM COO Abraham Thomas, "We are excited with the seamless integration between TV and Radio in this unique co-promotion for Fame Gurukul. This is also the first time ever that we have Mandira and Manav exclusively as RJs on our radio station."

Speaking on the same, Sony VP marketing and communications Nina Jaipuria says, "This is a unique initiative wherein apart from television viewers, the show will also reach the many listeners of Red FM."