MUMBAI: The Formula One Sponsorship Forum will take place in Monaco, France, on 16 and 17 November 2005. The Forum, which is backed by Formula One Management, is a meeting place for all of F1's stakeholders to network, debate and close deals. In India, viewers can catch F1 action on ESPN Star Sports.
 
 
The F1 body says that it is clearly at a crossroads for the future which will have a big impact on the lives and business of everyone involved with Formula One. The conference will discuss many of these issues. The Shanghai International Circuit will be exhibiting and participating in the seminars as will the Circuit de Catalunya.
 
 

SKI And Company, which is the agency of record for General Motors Racing, is scheduled to speak on their measured media programme with A.C. Nielsen, the world’s leading marketing information company. SKI And Company CEO Chris Lencheski says, "“We are excited to see this forum come together especially as the industry consolidates to greater measured metrics and improved implementation of research based-sales”.

Michael Payne of Formula One Management, Jim Wright of BMW Williams, Josep Ramon of Circuit de Catalunya, Tim Crow of Karen Earl Sponsorship, Neil Duncanson of North One TV and Peter Harris of Vodafone are a few of the delegates and companies registered to attend.
 
 

During the two-day period, 40 seminars will take place and will be chaired by experts across a range of different sectors. All participants will be able to join in any of these workshops and contribute to open debates, some of which will be reported or televised. There will be an exhibition and demonstration area to demonstrate the very latest equipment, techniques, solutions and advances. Media partners for the event include Sport Business Magazine, Sportcal and Sport and Technology. The Forum no longer has any involvement with BusinessF1 magazine.

Simon Berger, who is the director of the Formula One Sponsorship Forum, said, “We have received positive encouragement from literally hundreds of business people involved in F1 and motor sport, many of whom have already committed to the Forum. There is so much to talk about the business of the sport, so much change taking place, and the timing of the Formula One Sponsorship Forum could not be more opportune. This is an exciting opportunity for key industry personnel to get together and interact in a very unique environment. As one key player surmised, the Formula One Sponsorship Forum will be to motor sport what Midem in Cannes is to the Music Industry.”