MUMBAI: Dwight Caines has been promoted to Columbia TriStar Motion Picture Group (CTMG) executive VP worldwide digital marketing.
Caines oversees the digital marketing strategy for the studio's film releases on a global basis working closely with studio marketing executives to ensure the development of interactive campaigns that extend the reach of the various creative, publicity and promotional activities. Digital marketing focusses on creating connection points with moviegoers around the world and across various mediums, including the internet, mobile devices, gaming platforms and video on demand.
Caines functions as the strategic planner and lead creative executive overseeing all aspects of digital campaign development including website implementation, media placement and integration of third party promotions.
Caines has overseen the digital marketing of all films from Columbia Pictures, TriStar, Screen Gems and Revolution Studios. Over the past few years he has worked on such films as the Spider-Man franchise, The Grudge, Identity (for which he won a Key-Art Award and a Bronze Clio Award), Hitch, Men in Black II and Black Hawk Down. He is currently working on digital marketing campaigns for such upcoming releases as The Da Vinci Code, the new Bond film Casino Royale, and The Pink Panther.
CTMG president worldwide marketing Geoffrey Ammer says, "As more and more moviegoers depend on the onternet and wireless technology for news and information, interactive marketing has become an essential component in our overall worldwide marketing strategy. We believe that we have one of the strongest digital marketing teams in the business today and Dwight Caines is a respected marketing pioneer for his innovative use of online and wireless movie campaigns. He is an invaluable member of our team and we couldn't be more proud to reward his accomplishments with this well deserved promotion."
Caines joined Sony in February 1997 as director, market research. He was upped to executive director, market research in 1998 and VP in 1999. He was tapped to create the digital marketing strategy department in February 2000.
