MUMBAI: The Domino’s Pizza chain in India, has unveiled its new 'Domino’s Summer Special Offer', to beat the heat of summers. The special offer launch involves a marketing spend of Rs. 25 million supported by a major advertising campaign, comprising a TVC featuring Bollywood star Anupam Kher.

The new offer will be available nationwide across all the 91 stores and would run for next 4 months. The offer is available on Domino’s Pizzas in all sizes and crust preferences ranging from the classic hand-tossed pizza to the deep dish and thin crust pizzas.

 
 
Says Domino’s Pizza India chief of marketing Rakshit Hargave, "Looking at the earlier success of the summer special offer, we have decided to reintroduce this irresistible offer. We are confident that this offer which guarantees customers free Coke on every order placed for Domino’s Pizza with garlic breadsticks or cinna stix would be a great enticement in the blazing Indian summer heat."

The new TVC of Domino’s Pizza featuring Anupam Kher while promoting the offer, reinstates Domino’s promise of delivering hot and fresh Pizzas in 30 minutes or else free. The campaign is conceptualized by Contract Advertising and the TVC is produced by Dungarpur films.

 
 
"With our 30 minutes or free delivery promise introduced last year, we have witnessed a growth of 40 per cent of Domino’s Pizza in the year 2004-2005 year-on-year. We are sure that our new marketing efforts would further strengthen our leadership in the pizza delivery segment", adds Hargave.

Under the new 'Domino’s Summer Special Offer' customers get free:-

4 coke mobiles with every purchase of large pizza and garlic bread sticks with dip or cinna stix

2 coke mobiles with every purchase of medium pizza and garlic bread sticks with dip / cinna stix

1 coke mobile with every purchase of regular pizza and garlic bread sticks with dip / cinna Stix