MUMBAI: DDB Asia-Pacific has announced the appointment of Karen See as corporate brand manager. Reporting to John Zeigler, president and CEO of DDB Asia-Pacific, See's main focus will be to manage the brand and communications strategy for the DDB Group across the region.

"The DDB Group is a growing force in the Asian Pacific region," said Zeigler. "In this newly formed role, Karen will be managing the brand for the DDB Group of agencies. This includes, of course, DDB, Tribal DDB, our interactive agency, and Rapp Collins, our direct marketing agency."

See has both agency and client experience across three continents. Prior to her appointment at DDB, See was responsible for managing the advertising and marketing communications strategy for Sony across Europe.

She has also been head of PR for Sony United Kingdom and Sony Australia.

"With her experience, and the support of her colleagues around the region, Karen will harness our brand potential and give DDB a greater voice and presence in the industry," said Zeigler.