MUMBAI: Diamond and gold jewelry major D'damas has decided to partner with the International Indian Film Academy (IIFA) Awards 2005 for the second consecutive year. The IIFA Awards are scheduled to be held in Amsterdam this year on 11 June.

The announcement was made today in Mumbai. A fashion show with models sashaying down the ramp in three sequences displaying exquisite diamond and gold collections from the house of D’damas further added to the speculation of glitz that will enthrall Amsterdam at the IIFA Awards.
 
D’damas will host the 'Grand Red Carpet Champagne Evening' for the 800 spectators before the award ceremony on 11 June, which would have the cr?me-de-la-cr?me from across the globe.

And that's not all, five lucky winners will get a chance to win D'damas Solitaire – a signature line of diamonds rings endorsed by Amitabh Bachchan who is also the brand ambassador for IIFA. Presenting India in its true style with a right mix of Bollywood and cricket D’damas will also be a part of the celebrity cricket match, the proceeds of which would go to the IIFA Foundation.

 
Speaking on the occasion Gitanjali group chairman Mehul Choksi said, "We are pleased to be associated with IIFA for the second year. Our brand D’damas has designed ‘Glitteratti’- a special signature jewelry line by Bollywood stars in association with IIFA launched last year. IIFA and D’damas share the same synergies of reaching global Indian audiences with Bollywood as the common platform."
IIFA Foundation Celebrity cricket match, with rules and the excitement no different from the ones played between the countries sweating it out crucially at the every big and small tournament will be replicated for the IIFA awards.

All performers at the IIFA Awards will also be flaunting D’damas jewelry D’damas also announced that it will award exquisite Collection G ornaments to the Best Debutante Director and the Best Debutante Actress.