Mumbai: Media monitoring service provider Concept BIU (Business Intelligence Unit) has launched JournoLIST – a unique technology solution that will allow both corporate communication desks and PR firm clients to do faster and sharper journalist relationship management (JRM).
JournoLIST is an intelligent and easy to use software interface that will offer convenience, multi-tasking and ability to maintain a centralised communications channel with journalists across the national and hyper local pockets of the country, the company said.
Endowed with SaaS (Software as a service) model, high-end data security and unlimited archiving facility, JournoLIST provides access to more than 7,000+ journalist databases from different media genres, beats, and mediums. This online software sends your press releases as per your communication plan with mass, as well as, custom mailing features to different journalists as per your ad hoc communication requirements. JournoLIST also suggests new journalist entrants, while helping to store your media list in one place. Reports on bouncing back of emails, quantitative analysis of press releases issued etc are also some of the added features of this tool.
Concept BIU CEO Ankoor Choudharri said, “Brand Relationship across stakeholders and target audiences has become a science and requires intelligent technology intervention. For the world of PR and corporate communications, journalists across media platforms are very important target audiences. JournoLIST will make the lives of PR & communication professionals easier and help them keep abreast with the fast changing media Industry. Concept BIU has always believed in customer-centric innovations and JournoLIST is yet another testimony to our client commitment.”
Some of the other salient features of the tech solution, as per the PR measurement and analytics service provider are: It filters target journalists with simple clicks, it offers multi-client press release handling solution for the benefit of PR agencies and the SaaS based technology model offers high-end data security and unlimited archiving.
