Mumbai: Footwear brand Comfort Walk - from the house of Red Chief Shoes - has launched a new ad campaign that aims to target both male and female and almost every age group starting teenage and above, offering them a wide range of footwear for all facets of life with a tagline 'Feet Hai Confuse, Kise Kare Choose.'

The music video, conceptualised by ad agency ADK – Fortune and directed by Kunal Pardesi, features a family of seven members who exhibit the emotions of joy and comfort by dancing in different walks of day-to-day life. They are confused about picking up one footwear or other as every style is unique, fashionable, and affordable as well, said the brand.

“Today, when video content works well and people spend most of their time browsing on the internet, we felt this would be a creative solution to spread our message innovatively and engagingly with the help of a great concept and extraordinary music," said Comfort Walk GM of marketing Rahul Sharma. "We feel that music plays a very critical role in establishing a direct connection with the consumers as it provides a universal language and offers a fresh feel to the video, which aids in creating brand identity. “

The campaign is being promoted across digital media, print, cinema, and at the multi-brand retailer shops across Uttar Pradesh.