MUMBAI: The US cable giant Comcast Corporation has appointed David T Cassaro as the network advertising sales president.

Comcast's programming investments division recently established the ad sales division to oversee advertising sales for Comcast's national networks E! Entertainment Television, The Style Network, G4techTV, International Channel Networks, and Outdoor Life Network.

According to an official release, Cassaro will report to Comcast executive VP programming investments division Amy L. Banse and will work closely with the senior management of each network to support their unique business objectives and growth.

Cassaro will also collaborate with The Golf Channel's ad sales team, which will remain independent due to the specialized, tournament-driven nature of its sales. The 52-year old Cassaro will be based in New York.

Comcast Corporation is principally involved in the development, management and operation of broadband cable networks and in the provision of programming content. The Company is one of the largest cable firms in the United States and serves more than 21 million cable subscribers.