Mumbai: Collinson, the global leader in providing airport experiences,  loyalty and customer engagement solutions and the operator of the world’s leading airport lounge programme Priority Pass, has selected Pitchfork Partners as its new communications partner in India following a competitive pitch.  

Through this appointment, Pitchfork Partners will assist Collinson and Priority Pass with their ambitious growth plans and vision of delivering the world’s most valuable travel ecosystem. Pitchfork Partners will collaborate closely with Collinson’s Asia Pacific team to develop a robust communications strategy and programme for the Indian market that includes executive communications, media relations, thought leadership, and crisis and issue management.  

Collinson is a global, privately owned company that has been dedicated to helping people travel with ease and confidence. The company works with the world’s foremost payment networks and over 1,400 banks, 90 airlines, and 20 hotel groups worldwide. Collinson operates Priority Pass,  the world’s original and market-leading airport experiences programme, offering travellers access to over 1,400 airport lounges and travel experiences across 650 airports in 148 countries.  

Commenting on the appointment, Pitchfork Partners co-founder Jaideep Shergill said, “Collinson has been operational in India for over 16 years and has worked with brands, particularly within the financial services industry, to create meaningful customer engagement through delivering market-leading airport experiences, loyalty and customer engagement programmes. With extensive experience in collaborating with global clients and having a profound  understanding of India's travel and hospitality sector, we as Pitchfork Partners are confident that  we will be able to support Collinson’s growth and its communication strategy in India.”

As part of the global pitch, Ketchum UK was also selected as the new global communications agency lead, along with Saeloun Asia and Pitchfork appointed in APAC for Singapore and Hong  Kong, and India respectively.