Mumbai: In the realm of content creation, the key to success lies in the quality of the content. Great content creators are distinguished by their ability to produce engaging, informative, and valuable content that captures the attention of the audience, builds a loyal following, and establishes their authority in the field
Subject Matter Expert Creators (SMECs) are a category of content creators who possess specialised knowledge and extensive experience in specific fields, making them invaluable in content creation. Their expertise allows them to provide unique insights, in-depth analysis, and a comprehensive understanding of their subject matter, creating content that is both informative and engaging.
Recognising the importance of SMECs, Collective Artists Networks’ Big Bang Social is dedicated to working with the best experts in the country to develop this category. Big Bang Social collaborates with SMECs, offering guidance, support, and resources to help them optimise their content strategy, understand their target audience, and identify the right channels and brands for collaboration. By managing the entire content creation journey, Big Bang Social enables SMECs to focus on creating high-quality content.
Big Bang Social also acts as a bridge between SMECs and relevant channels and brands, facilitating collaborations that enhance the reach and impact of their content. This partnership benefits both the SMECs and the brands, as it allows brands to tap into the expertise and authenticity of these content creators, ensuring the delivery of valuable and engaging content to their target audience.
Big Bang Social CEO Anurag Iyer said, “We firmly believe in the power of subject matter expert creators. They bring a depth of knowledge, passion, and authenticity that resonates with audiences on a profound level. By investing in their growth and success, we not only elevate their individual careers but also create a network for meaningful collaboration, innovation, and influence. Together, we can build a digital ecosystem that thrives on expertise, authenticity, and value, driving positive change and transforming industries one subject matter expert at a time.”
Ravi Kewalramani, a second-generation real estate advisor, challenges traditional approaches in the industry through his content. Ravi educates his audience about important aspects of real estate in bite-sized videos. By simplifying complex concepts and providing valuable insights, Ravi helps his viewers make informed decisions when buying, selling, or renting properties. His content stands out for its clarity and relevance, making him a trusted source of real estate knowledge.
Anshuka, a yoga expert who offers a variety of programs right from personalised one-on-one training programs to corporate classes, designed to help individuals achieve their fitness goals. Anshuka's extensive knowledge of various yoga disciplines, such as core development, flexibility, balance, and mindfulness, allows her to create highly tailored programs. Through her content, she not only imparts valuable information but also shares her personal journey of healing and empowerment. Anshuka's content resonates with her audience, inspiring them to find purpose and direction in their own lives through the practice of Yoga.
Anshuka commented on the association with Collective Artist Network Big Bang Social “It is crucial to have a partner that understands and allows me to express my subject matter expertise, i.e. yoga and fitness. Big Bang Social recognises the power of SMECs like myself and helps me reach a wider audience. Big Bang Social's commitment to amplifying my voice allows me to create content that goes beyond, helping me make a positive impact and enter into meaningful brand collaborations.”
Shantanu Hazarika, who is a multidisciplinary visual artist. He showcases his mastery of doodling and visual aesthetics across various mediums. His ability to transition and adapt his artistry has allowed him to collaborate with diverse artists, musicians, designers, and companies. Through his creations, Santanu inspires and captivates his audience, leaving a lasting impression with his unique style, making him one of the most respected artists in the Indian new wave of art.
Rapper Big Deal, also known as Samir Rishu Mohanty. He utilises his unique outlet of rap music to express the agony he faced due to his mixed-race identity. Born to a Japanese mother and an Indian father, Samir channels his experiences into his music, raising his voice against discrimination. His content serves as a powerful platform to foster awareness and promote inclusivity, resonating with individuals who can relate to his struggles. Samir's content carries a strong message, making an impact beyond the realm of entertainment.
In conclusion, content quality is paramount in content creation, and Big Bang Social is committed to collaborating with skilled experts in various fields to develop this category further.