MUMBAI: Wieden+Kennedy has conceptualised an innovative television branding campaign for travel portal Cleartrip.

The agency has come up with 10-second video stamps that go on air today which are designed to be quick reminders for people to book for the upcoming holiday season with Cleartrip‘s products.

As an extension of the brand‘s soul and a symbol of its quick service, the video stamps take up only as little time as necessary to effectively remind people of Cleartrip‘s products and what they do, while simultaneously providing a peek into the brand‘s quirky personality.

Through these stamps, the brand speaks in a tone and style that is true to its personality. Produced by Hello Robot and directed by Helen Clemens, the 10-second video stamps playfully bring Cleartrip‘s unique vibe to life. The video stamps will also be available on Cleartrip‘s Facebook page.

Cleartrip co-founder Hrush Bhatt said, "At Cleartrip, we‘re always pushing the envelope to clear everything out of the way for your trip. Our products have always been built with one clear goal - to help you book your travel without getting in your way. The ‘It‘s all Clear‘ video stamps are designed to tell people that when they book flights, trains and hotels, they should do it with a brand that‘s simple, clutter-free and clear. It works better, it looks better, and it feels better."