MUMBAI: It is celebration time at Channel [V]. As chief Amar K Deb put it, an "ecstatic, delighted, jubilant, over the moon" channel [V] team went back from Promax & BDA India 2005 with a rich haul of 18 awards.
The music channel gave competition a tough time in this year's edition of the Promax to clinch an equal composition of nine gold and nine silver.
Deepak Segal accepting an award for Star India
Channel [V]'s onslaught was mainly driven by the channel icons Lola Kutty and Simpu Kumar. While the Lola work won the channel four awards, Simpu brought it two.The channel, which had to contend with second position at the promax last year behind Set Max, gave a spirited performance this time in the company of its parent company Star India, to win 23 awards overall. Star India contributed to the booty with four gold and one silver. From the Star family, Tamil channel Vijay TV made the South proud by clinching two awards. The channel won gold for the best movie promo.
A jubilant Channel [V] squad
Said a beaming Deb, "At Channel [v] you will find some of the most creative minds working together to create innovative and excellent content. In an age of multiple choices, it's a constant challenge to keep audiences involved and engaged. These awards are a testament to our commitment to do things differently and change the face of music television in India."
Team Zee with the catch
The team from Zee Telefilms, which was a complete non-entity in the 2004 proceedings, sprung a surprise this time by recording the next best performance: three gold and two silver. The scorer for Zee was the brand film Paap Ka Anth it produced for Zee Cinema. Paap Ka Anth, which had won the gold for media category at Abby Awards 2005, repeated its good performance at the Promax also by collecting two awards.
The Media Content & Communications team
The Media Content & Communications team also stood out by bagging three gold and one silver. Meanwhile, last year's champions the Set India - Max combine couldn't repeat the feat. The team had to contend with two gold and four silver. MTV India couldn't make big this year as the music channel ended the day with two gold and one silver.
National Geographic Channel (NGC) and TV Today won two gold and two silver each. Debutant Bennett, Coleman & Co kicked off their campaign by winning two gold and one silver for Zoom. CNBC and Discovery channel won one gold each.
The winners:
1) Best in-house station image promo
---Gold ---"SPHINX ID" - STAR INDIA CHANNEL V
---Silver---ISMAIL BHAI CAR - MTV India
2) Best out-of house station image
---Gold---COPS& ROBBERS - STAR INDIA CHANNEL V
---Silver---LOOK A LIKE - SET INDIA
3) Best promotional campaign
---Gold---IMMIES - MTV INDIA
---Silver---KYUNKI YEH MERI JES HAI - MEDIA CONTENT & COMMUNICATIONS
4) Best movie promo
---Gold---E.T - Star Vijay, Star India
---Silver---MONSTER PROMO - ZEE TELEFILMS
5) Dest drama promo
---Gold---UNIT 9 - ZEE TELEFILMS
---Silver---RIHAEE - SET INDIA
6) Best sports promo
---Gold---ALA RE - MAX SET INDIA
---Silver---BLISS - MAX SET INDIA
7) Best comedy promo
---Gold---LOLA TV - STAR INDIA CHANNEL V
---Silver---V GYAAN SEEDHA SAR - STAR INDIA CHANNEL V
8) Best Children's programme promo
No awards this year
9) Best entertainment promo
---Gold---SIMPU KUMAR - STAR INDIA CHANNEL V
---Silver---LOLA TV PROMO - STAR INDIA CHANNEL V
10) Best infotainment promo
---Gold---KYUNKI YEH MERI 3EB HAI - MEDIA CONTENT & COMMUNICATIONS
---Silver---CELEBRITIES - DISCOVERY NETWORKS INTERNATIONAL
11) Best documentary promo
---Gold---CELEBRITIES - DISCOVERY NETWORKS INTERNATIONAL
---Silver---PLOTTING TO KILL HITLER - NGC NETWORK (INDIA)
12) Best news/current affairs promo
---Gold---KAUN BANEGA MUKHYAMANTRI - MEDIA CONTENT & COMMUNICATIONS
---Silver---RADIATING LIES - TV TODAY NETWORK LIMITED
13) Best sales & marketing presentation
---Gold---WE DIDN'T START THE FIRE - NGC NETWORK (INDIA)
---Silver---BIOGRAPHY - NGC NETWORK (INDIA)
14) Best holiday/seasonal/special event promo
---Gold---BLISS - SET INDIA
---Silver---SANTA BANTA OLYMPICS - STAR INDIA CHANNEL V
15) Best multi-media campaign
No awards this year
16) Best launch campaign
---Gold---Pogo launch - Turner International
---Silver---The legends are back - NGC Networks India
17) Best sound design
---Gold---My type TV - Star India
---Silver --- Noise promo - Media Content & Communication Services
18) Best Script
---Gold---PAAP KA ANTH - ZEE CINEMA(ZEE TELEFILMS)
---Silver---MARTYR (AT) - TV TODAY NETWORK
19) Best editing in a promo
---Gold---KAUN BANEGA MUKHYAMANTRI - MEDIA CONTENT & COMMUNICATIONS
---Silver---PAAP KA ANTH - ZEE CINEMA(ZEE TELEFILMS)
20) Funniest spot
---Gold---LOLA TV - STAR INDIA PVT. LTD CHANNEL V
---Silver---SANTA BANTA OLYMPICS - STAR INDIA PVT. LTD CHANNEL V
21) Best interactive promo
---Gold---CRUNCH TIME CONTEST - STAR INDIA PVT. LTD CHANNEL V
22) Best public service announcement
---Gold---MARTYR(AT)- TV TODAY NETWORK
---Silver---HUNGAMA TV ACROBAT -HUNGAMA TV
23) Something for nothing
---Gold---SPHINX ID - STAR INDIA PVT. LTD CHANNEL V
---Silver---KUTTRAM - STAR INDIA PVT. LTD CHANNEL V
24) Best programming package
---Gold---IMMIES - MTV INDIA
---Silver---TOP 40 - STAR INDIA PVT. LTD CHANNEL V
25) Best on-air channel identity
---Gold---CHANNELID - BENNETT, COLEMAN & CO
---Silver -- LIGHT ID - STAR INDIA PVT. LTD CHANNEL V
26) Best print ad
---Gold---WHERE'S THE COMPETITION (AT) - TV TODAY NETWORK
---Silver---EXTRAAA INNINGS - MAX SET INDIA PVT LTD
27) Best print campaign
No awards this year
28) Best collateral material
---Gold---KOFFEE WITH KARAN DM - STAR INDIA PVT LTD
---Silver---TINY TV LUNCH CASE - TURNER INTERNATIONAL INDIA
29) Best animation
---Gold---SIMPU KUMAR - STAR INDIA PVT. LTD CHANNEL V
---Silver---COPS & ROBBERS - STAR INDIA PVT. LTD CHANNEL V
30) Best original logo design
---Gold---zoom - BENNETT, COLEMAN & CO
---Silver---SADHANA CUT - BENNETT, COLEMAN & CO
31) Best programme title sequence
---Gold---SIDDHANT - STAR INDIA PVT. LTD.
---Silver---SPECIAL SQUAD PACKAGING - STAR INDIA PVT. LTD.
32) Best on-air branding
---Gold---LOLA MATCHBOX ID/LOLA TV/LOLA KUTTY - STAR INDIA PVT. LTD CHANNEL V
---Silver---INDIA DREAMING - CNBC TV 18
