MUMBAI: Cartoon Network Enterprises, the consumer products division of Cartoon Network has inked a licensing deal with Funskool India for Beyblade toys.

In May this year, the company had rolled out consumer products of the Powerpuff Girls, Dexter's Laboratory and Johnny Bravo.

 
 
 As the India representative of Beyblade-Japan, Cartoon Network Enterprises has appointed Funskool as the key retailer, producer and distributor of these toys in India. The show premiered on Cartoon Network on 20 May and has been consistently throwing ratings of 1+ on the network.

"Cartoon Network has always been at the forefront of bringing novel concepts to Indian kids, and Beyblade toys will be yet another effort to drive the popularity of our characters outside the realm of television," said Cartoon Network Enterprises, India and South Asia director Jiggy George.

He further added, "I am very excited about this launch, as this is the first time that Cartoon Network Enterprises is foraying into third party licensing and as the year progresses we will be announcing more such strategic tie-ups."

Having its origins in ancient Japanese spinning top Bei Goma, the Beyblade is a cutting edge sports entertainment brand targeted at young boys. Beyblading combines a heady mix of adrenaline and strategy, to give the player an exciting, fun-filled experience coupled with an element of learning.

To cater to the huge demand across segments, the toys have been very competitively priced keeping all pockets in mind. Priced between Rs 149-349, the Beyblade toys are available in different assortments.