BANGALORE: Café Coffee Day launched its 50th café in Brigade Road, Bangalore.
 

 
The new café was inaugurated by popular Karnataka film personality Spandana. To commemorate this achievement, the 50th café will be running a series of interesting activities and promotions linked with the number “50” throughout the month.

Bangalore remains the city with the maximum density of cafés. Coffee Day has 230 branches across 56 cities in India.

 
 
Café Coffee Day director Naresh Malhotra said, "This is a very special café for us. We have learned a lot from our customers and we are thankful to the people of Bangalore for supporting us in our growth. We look forward to always being of service to them and making their every experience in our cafés cheerful and memorable."
 
 
The chain has also introduced an all-new, localised menu after carrying out a series of customer research programs on tastes and preferences. Some new offerings have been introduced keeping in mind the health and freshness element. Special multigrain, sunflower seeds and bran breads are being used for sandwiches which make the necessary ingredients for a wholesome and easy to digest meal, claims the press release.

While talking with Indiantelevision.com, a territory manager who handles 15 cafes and did not wish to be named said, "All our outlets are company managed, we don’t follow a franchisee model for any of the Cafes, only for Coffee Day Xpress outlets do we appoint franchisees'. On an average, a café in the suburbs grosses Rs 20,000 - Rs 30,000 during the week days, higher during weekends. In high streets and hub areas, a café brings in twice this amount."

"This 50th store on Brigade Road is a rented property. Three more outlets will be opening in Bangalore shortly," he added.