MAM

C Com Digitalbagsmedia mandate of Blue Cross Laboratories for second time

https://indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/09/05/com.jpg?itok=JmjJoXIp

MUMBAI: C Com Digital, India’s first Digital Agency with AI platform, has once again won the media mandate from Blue Cross LaboratoriesPvt. Ltd for the second phase of the awareness drive on Dysmenorrhea. This comes after the successful execution of the first phase last year, which garnered a reach of 81,61,884 across various social media platforms. The campaign which trended with the hashtag #WhySufferSilentlyfocused on how period pain is not normal and must be spoken out about.

Helly Shah, the Youtuber who became a household name for her take on how period pain is not normal, was an integral part of the campaign last year. The event also saw participation by a large majority of students from Khalsa College who were enthusiastic to understand more about dysmenorrhea and the risk factors. 

The campaign registered a tremendous response on YouTube as well with over 1.1 million views and C Com Digital was able to reach out to 136 colleges and 100 organizations. Apart from garnering strong media interest, there have also been requests to replicate the event in several schools and colleges. 

Speaking about this, Mr Chandan Bagwe, Founder, C Com Digital, said, “We are extremely delighted with the response received during the first phase of the Dysmenorrhea campaign and it is encouraging to have received the mandate again. The reach has been phenomenal, and we hope to cover more ground with the second phase of the campaign. Blue Cross Laboratories has brought out a very pertinent issue and it is important to ensure that there is large-scale awareness on this topic. We hope to increase the reach further with the second campaign.”

Adding to this Official Spokesperson from Blue Cross Laboratories Pvt. Ltd. Said "We at Blue Cross Laboratories Pvt Ltd are committed to spreading awareness about Dysmenorrhoea (Painful Periods). With#WhySufferSilenty campaign we were able to reach out to a good number of young women suffering from painful periods. In the second phase, once again with C Com Digital, Blue Cross intends to widen the awareness further and help reduce suffering of women"  

Given the fact that there is a lack of awareness about dysmenorrhea and the factors surrounding the condition, a more proactive approach is needed to dispel myths and enable greater clarity. It is a serious issue which needs targeted action. Given this, going further, the event will be replicated in other colleges to target the relevant stakeholders directly. The collaboration with colleges will also help in gathering momentum for the campaign and spreading awareness about dysmenorrhea to a wider audience.
 

Latest Reads

https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/08/unicef.jpg?itok=8CKSi0La
HUL partners UNICEF to support India’s fight against COVID-19

MUMBAI: Hindustan Unilever Ltd (HUL) has announced a collaboration with the United Nations Children’s Fund (UNICEF) to undertake a mass communication campaign and inform and empower the general public against COVID-19. The campaign brings together the marketing expertise and scale of HUL and the...

MAM Marketing MAM
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/08/bajaj.jpg?itok=xCrcf0oR
Bajaj Allianz salutes COVID-19 warriors with a compelling video

MUMBAI: The current global COVID-19 pandemic has affected each individual at multiple levels and in various ways across the world. People are seen battling it in hospitals, through self-isolation and in quarantine. But there is an army of people working selflessly to keep them safe - the doctors,...

MAM Marketing MAM
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/08/sharechat.jpg?itok=Duau3-Bt
ShareChat takes brands regional with language-first campaigns

MUMBAI: ShareChat, India’s own social media platform, put forward a strong showcase of its regional capabilities, especially in tier II, III and IV cities. Since the inception of its advertising-led monetisation in September 2019, ShareChat is driving new internet audiences from over 800 cities in...

MAM Marketing MAM
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/08/axon.jpg?itok=wpb_Eoe3
TOI, Dainik Bhaskar launch initiative to counter fake news menace

MUMBAI: The Times of India Group, along with the Dainik Bhaskar Group, has launched an initiative titled, Kaun Banega, Kaun Banayega, which is a series of films to highlight the fake news malaise in India and educate readers on the importance of reading the newspaper. Two films out of the seven-...

MAM Marketing MAM
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/08/admitad.jpg?itok=z7l4Z3j1
Admitad launches support helpline for advertisers during COVID-19 pandemic

MUMBAI: Admitad has launched a support hotline for advertisers to combat declining sales and demand in the current crisis. The support hotline is intended to provide assistance to advertisers and mitigate losses caused by the COVID-19 pandemic. Named Black Swan, Admitad’s support hotline aims to...

MAM Media and Advertising Digital Agencies
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/08/doctors.jpg?itok=SUmQsz6I
#ARM Worldwide COVID19 campaign, #WorkForDoctors served more than 10000 doctors, India Post to support it

MUMBAI: #ARM Worldwide, a Gurgaon based digital marketing & communication consultancy in support with a global wearable technology leader, Huami Amazfit has launched #WorkForDoctors campaign to help hospitals across India with necessary hygiene essentials supply. The company earlier has...

MAM Marketing MAM
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/08/kellogs.jpg?itok=oPOrIPSP
Kellogg's brings delicious twist to the breakfast table with 21 lip-smacking recipes for 21-stay-at-home days

MUMBAI: Kellogg’s, India’s leading breakfast cereals brand, is helping parents table breakfast with an innovative twist, through its all-digital ‘21 Days 21 Recipes’ campaign. Backed by the findings of a real-time consumer research, Kellogg’s identified that parents are faced with a task of having...

MAM Marketing MAM
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/08/NART.jpg?itok=hbmNLqz5
COVID-19: How affirmations can help deal with work from home

At a recent workshop on “How to develop Harmonious Relationships”, my wife, Narayani, and I used a pendulum to demonstrate the power of thoughts, both, positive and negative. We invited a volunteer from the class to come up and sit on a chair facing everyone. Narayani placed the pendulum a few...

MAM Marketing MAM
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/07/the-ad-club-bangalore.jpg?itok=DVUMBEcL
Advertising world should re-strategise business now to sustain the impending economic blow

NEW DELHI: The ongoing global lockdown prompted by the deadly COVID-19 has pushed the world economy off a cliff, with even the most developed nations staring into an impending dark phase of recession. The Indian economy, which was already dealing with certain setbacks, is also going to be hit...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required