Mumbai: Bonito Designs, a full-home-only interior design company, has launched India’s first and only immersive flagship experience centre in the heart of Mumbai West, Andheri. This groundbreaking 12,000 sq. ft. centre sets a new standard in the interior design industry, offering an unparalleled, technology-driven, and immersive design experience. The opening weekend of the flagship centre was met with tremendous success, recording over 200 bookings and reinforcing Bonito Designs’ position as a category leader in Mumbai.
The flagship centre was inaugurated by renowned designers Gauri Khan and Manish Malhotra, whose collaboration with Bonito Designs’ continues to bring exclusive design themes to life and democratize designer homes. This strategic alliance showcases the brand’s commitment to making celebrity interior designs accessible to everyone. The centre is meticulously conceptualized to be immersive and intuitive, leveraging advanced technology to achieve design excellence. This initiative aligns with Bonito Designs' Vision 2025, which aims to become India’s premier choice for branded interior design.
Bonito Designs’ new experience centre targets first-time home buyers where purchase decisions are typically influenced by both partners. It also caters to secondary audiences, including children, women, the designer community, investors, and potential new team members. It showcases 12,000 products in a single space, offering customers a comprehensive and immersive experience. This pioneering approach underscores Bonito Designs’ expansion and positions the brand as the top choice for branded interior design in the country.
Innovation is at the core of Bonito Designs’ offerings. The company has introduced an intuitive mobile app to enhance customer satisfaction by providing a digital mapping of the customer journey, providing complete transparency. Additionally, the app uses data science to offer personalized design suggestions, aiming to increase revenue per customer.
Speaking about the growth opportunities in the industry, Bonito Designs chief executive officer Amit Parsuramka said, "The interior design industry in India is experiencing a remarkable growth trajectory with a CAGR of approximately 18%. Recognizing this trend, we believe that now is the perfect opportunity to expand our offerings and introduce new products, as well as extend our presence to additional cities across India. The increasing number of branded housing projects is significantly boosting the growth of the interior design sector.
We have observed a significant shift in consumer behaviour, particularly among the younger demographic. They are moving away from the cookie-cutter builder finish approach and have a clear vision of what they desire for their homes. This shift places a greater emphasis on personalized services like ours, where customization is the focal point.
The variety of materials and advancements in finish technologies, both in base and final soft finishes, have also improved, enabling us to deliver stylish and long-lasting products.
Moreover, our innovation in offering celebrity-designed homes has democratized this process, making it accessible for everyone in Bangalore, Mumbai, and soon, many other cities across India. Our collaboration with Gauri Khan and Manish Malhotra ensures that anyone can achieve a celebrity-designed home, aligning perfectly with our mission to provide personalized and premium interior design solutions."
Speaking on this landmark moment, Gauri Khan said, "Bonito Designs has consistently been at the forefront of design innovation, making smart, usable, and futuristic designs accessible to everyone. Their new 12,000 sq. ft. flagship experience centre is a testament to their commitment to excellence. This state-of-the-art facility seamlessly integrates the best of design and technology, offering an unparalleled experience to customers.
Over the past two years of our collaboration, we have successfully created over 1,000 beautiful homes in Bangalore and Mumbai. It has been a rewarding journey, and I am excited to see how this new centre will further enhance our ability to bring stunning, personalized designs to even more homes."
Speaking on the new launch, and his collaboration with Bonito Designs Manish Malhotra said, "Interior design is a deeply personal endeavour; you want your home to be warm, welcoming, and a true reflection of your personality. Bonito Designs excels in making every space about you and your family. Their approach ensures that your home is not just beautiful but also uniquely yours.
Design must be intricate and detailed, yet functional and chic. With over 12 years of expertise, Bonito has consistently delivered the perfect blend of couture and intellectual design for homes. This commitment to excellence is evident in their new flagship experience centre in Western Mumbai, where they have brought together the finest elements of design and technology to create a truly exceptional experience."
Bonito Designs continues to set new benchmarks in the industry with its unique blend of technology and celebrity collaboration, making high-end design accessible and achievable for all.
