MUMBAI: B4U Networks is using time tested formulae to garner maximum viewership. Following up on a contest held last month, B4U has run a 'Calling London Contest'.
 

 
The contest, which closes today, required participants to log onto www.b4utv.com , click on the 'Calling London Contest' link and answer simple questions. The lucky winner and a friend will win an all expenses paid trip to London.

Meanwhile, B4U Music will air Party At The Palace, the Rock 'n Pop performance in the Queen's backyard tonight. The line up of performers include Bryan Adams, Ricky Martin, Ozzy Osbourne, The Corrs, Elton John, Cliff Richard, Paul McCartney, Phil Collins, Eric Clapton, Annie Lennox, Blue, Atomic Kitten, Emma Bunton, Queen's Brian May, Rod Stewart, Steve Winwood and Mis-teeq.

The programme airs at 8:30 pm.