BANGALORE: Air Deccan in its quest to demystify air travel in the country by offering lowest airfares and connecting unconnected cities, has now filmed the story of a common Indian who embarks on the very first flight of his life.

Air Deccan's vision is to 'empower every Indian to fly' and keeping this in mind, Air Deccan had launched RK Laxman's 'Common Man' as its brand ambassador some time ago.

 
The film called The Old man and the Sky is meant to mirror the emotions of millions of Indians who can now fly at Re 1 (plus airport taxes Rs 221). The film is meant to touch the common man and leaves a lasting impression on everyone who views it.

The main character in the film has been played by National Film award winner Murali, reputed in the South Indian Film Industry.
 
 
With a length of 150 seconds, it is the longest TV commercial ever to be telecast in the history of Indian advertising, claims Air Deccan. The film has been directed by Manoj Pillai of Thinkpot, Bangalore and has been created by the Orchard Advertising.
 
 
The ad film will be telecast from 7 - 10 July on various channels like MTV (6.30 pm), Star News (7.40 pm), Sab TV (7.40 pm), Max (8.15 pm), National Geographic (8.30 pm), Star One (10.40 pm), AXN (11.05 pm) and on leading channels between the 17 and 30 July.

Trailers on the Internet, posters, eDMs, SMS and MMS campaigns and a contest are part of the effort.

Contest forms can be downloaded from www.indiatimes.com, which is the Internet partner for the contest and they are also available at all Air Deccan counters at the airports. The contest prize is 250 return tickets on any Air Deccan sector for fathers.