NEW DELHI: Winkies, a cake specialist, has rolled out a special Christmas-themed TVC ahead of the holiday season. Conceptualised by Enormous Brands, the film aims to deliver a sweet moment of joy whenever it's needed, and will be aired on various TV channels and social media platforms during the season.

The campaign focuses on how we will celebrate Christmas during the pandemic and has a bigger concept - Bodo Din, Bodo Mon, which is about sharing joy and cheer during Christmas.

The two-minute ad film shows the innocence of a child and how he's heartbroken when he comes to know that Santa isn’t real, instead his dad dresses up as Santa every year. He finds the clothes and shoes worn by his dad to play Santa, which makes him even more upset. To reignite his belief and joy, his sister dresses up as Santa and leaves him a present – a Winkies cake.

Anirban Ghosh, CEO, Switzindia said “We wanted to create something unique for the holiday season. The objective of the campaign is to talk about Winkies Cakes and how they are perfect for the holiday season. Winkies helps bring you back ‘in the moment’ reminding you of what’s really important; sharing happiness with those you love and Enormous Brands has helped us conceptualise the perfect TVC." 

Ashish Khazanchi, managing director, Enormous Brands explained the concept behind the film thus: “We know it’s going to be a different Christmas for people on so many levels. The usual gatherings and celebrations might not be on the list this year and smaller gatherings with close family and friends will take centre stage. Keeping this in mind, we wanted to create a Christmas campaign that harnesses the true spirit of this year and people’s desire for kindness and care.”