Mumbai: Sportswear brand adidas India has launched its mobile shopping application to offer an elevated digital shopping experience to its customers across the country. To celebrate the launch of the adidas app, the brand is offering a discount of 20 per cent for all shoppers. 

The mobile app designed to offer a personalised shopping experience to customers is powered with AI technology, understanding of user preferences with their new and improved wish-list, live chat option, and AR try-on. It also provides simple and secure checkout for consumers with access to special offers, rewards, gifts and exclusive events, said the brand in a statement.

The app will act as the home of the global membership programme - Creators Club. The program enables members to shop, review, participate, run and train to earn points, unlock rewards and experience the world of adidas. Rewards include member-only product launches, ‘Member Extras’ in the form of vouchers, discounts and priority service, and ‘Hype Access’ to limited edition shoes and apparel, among others exclusives. The Creators Club membership program connects across stores, the website, and all adidas apps.

“With the launch of adidas app and the Creators Club membership programme we are bringing a personalised, secure and smooth digital shopping experience to our consumers," said Brand adidas India senior director Sunil Gupta. "Creators Club is an exclusive connection to the best of sport and style and with it we are offering our consumers a chance to experience the best products, experiences and services from adidas."

The app will become the home of hype with majority of the future drops being app first. These would include the likes of Yeezy, Pharrell Williams and exclusive collaborations with Lego and Disney. Joining Creators Club will enable consumers to get immediate access to hype drops, discounts and more, said the statement.