adidas celebrates Messi’s World Cup career; presents ‘The Impossible Rondo’

adidas celebrates Messi’s World Cup career; presents ‘The Impossible Rondo’

‘The Impossible Rondo’ is the newest chapter in the ‘Impossible is Nothing’ story.


Mumbai: To commemorate the career of football player Lionel Messi, adidas releases "The Impossible Rondo," the newest chapter in its "Impossible is Nothing" story, ahead of the FIFA World Cup Qatar 2022.

Football fans worldwide will be excited to see Messi pitted against himself in the movie, complete with his haircuts, Argentina shirts, and adidas boots over 18 years and five tournaments.

The film was created using the most recent advances in artificial intelligence and visual effects to bring the magic of Lionel Messi's World Cup career to life. Messi's historical and current footage were used to create different, de-aged versions of him. This was then applied to body doubles, allowing us to create Messi versus Messi, in which he prepares for the World Cup alongside versions of himself from 2006, 2010, 2014, and 2018.

adidas will continue to celebrate its global football family throughout the tournament with iconic player moments, global social media activations, and the creation of the 'Al Rihla Arena,' an official adidas fan zone on-the-ground in Qatar, having already shared its "Family Reunion" film and "The Impossible Rondo" with fans.