Mumbai: The leading full stack retention operating system WebEngage has announced its partnership with Adani Group to streamline its data-driven consumer engagement efforts.
As a part of this partnership, Adani Group will use WebEngage’s retention operating system to engage with over four hundred million of its customers on multiple levels across the company’s product and service offerings. "WebEngage will power Adani Group’s digital transformation journey across all its six consumer-facing businesses in close collaboration with Adani Digital Labs including Adani Airports, Adani Gas, Adani Electricity, Adani Wilmar, Adani Realty & Adani Capital," said the statement.
Adani Group is known for keeping customers at the centre while designing solutions that further drive customer empathy, self-service and world-class customer experience. Aligned to this, WebEngage will work closely with Adani Digital Labs to help the group companies organise customer data, develop analytical dashboards and drive 1:1 personalised engagement to deliver the intended customer experience across the web and mobile properties - aka the SuperApp.
WebEngage is on a mission to help consumer businesses engage and retain customers better while also helping them scale through a robust customer data and analytics platform, a personalisation engine, and an omnichannel campaign orchestration system.
With this appointment, WebEngage has strengthened its position of delivering world-class retention solutions to the enterprise segment which has earlier been dominated by players mandating heavy cost and implementation time requirements. WebEngage’s full-stack Retention Operating System is used and recommended by over four hundered marketers across the globe.
On this partnership, WebEngage founder and CEO Avlesh Singh commented, “We are truly excited about the possibilities, given the scale of the Adani Group. This engagement is a testament to WebEngage's proven prowess in serving enterprise customers with the scale, security and ease of adoption/time to value.”
