Mumbai: c (REL) has signed Indian freestyle wrestler Yogeshwar Dutt (who has been awarded the Bharat Ratna) as its brand ambassador to promote the company and all its group companies. He will be the face of Religare’s integrated brand & marketing campaigns across all mediums. The 40-year-old is an Olympic, Asian, and Commonwealth Games medalist.
On the occasion, REL executive chairperson Dr. Rashmi Saluja said, "Sports can foster national pride and cohesion. The Religare group is a firm believer in the significance of sports in developing the character of India’s youth and its social fabric. I am confident that our association with Dutt will motivate young people to excel in sports. Also, Yogeshwar’s feisty and gutsy background and his diligent image will have a positive rub-off on REL’s brand value. We look forward to the association."
Dutt stated, "I am delighted to be associated with the Religare group as the brand values passion, innovation, ambition, diligence, and teamwork, and it is everything that I identify with as well. As a brand ambassador, I will strive to create a positive image for REL, which will accentuate its brand ethos of nurturing and encouraging sports in the country. I am happy to partner with a company that understands the needs of India and its youth."
REL group chief financial officer and RBL CEO Nitin Aggarwal said, "We welcome Dutt to the REL family. We believe that our collaboration will help raise service awareness and create a strong recall for our high-quality financial services portfolio. Our upcoming campaigns with Dutt will strengthen our image among India’s youth."