Mumbai: Sportswear major Nike India has onboarded Siddhant Narayan as its marketing head. Prior to this, Narayan was chief marketing officer at Chinese smartphone brand OnePlus - a position he quit in May 2021.
Sharing the news on his LinkedIn, Narayan wrote: "Excited and humbled with this wonderful opportunity to inspire every athlete through the power of sport."
This would be Narayan’s second stint with the sportswear brand, having previously worked at the organisation for seven years between May 2008 and October 2015, in various roles such as sports marketing specialist (May 2008 – Dec 2010), product marketing manager (Jan 2011 – Feb 2012), and brand manager (Mar 2012 – Oct 2015) respectively.
During the period, Narayan is credited with co-creating the impactful 360 brand campaign ‘Bleed Blue’ which went on to become a popular campaign at the Cricket World Cup in 2015, among others.
An alumnus of MIT School of Business, Pune, Narayan has also worked with brands such as Daniel Wellington and Reliance Jio in positions of leadership in the past.