MAM

Kokuyo Camlin Partners IADEA to present Camlin Art Teacher Excellence Awards 2019

It celebrated the inventiveness, creativity, and passion of art teachers

https://indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/10/09/camlin.jpg?itok=xOK9XgD2

MUMBAI: Kokuyo Camlin Ltd, the premier stationery brand, in partnership with Indian Art and Design Educators Associations (IADEA) presented ‘Camlin Art Teacher Excellence Awards’ The Indian Art and Design Educators Association (IADEA) at IADEA’s second annual conference in New Delhi. The theme of the two-day conference was Art Integrated Learning – a cross-disciplinary approach to learning art where art is seen as a facilitator for overall learning.

The theme was created specifically to bring together stakeholders from across the education and art ecosystem who are passionate about making art an important learning tool in school-based education to facilitate lateral thinking, process orientation, problem-solving, risk-taking and individual creativity thereby fostering key life-skills that are essential for survival in the modern world. The two-day conference included workshops and seminars and was attended by 150 teachers, art educators from 28 cities across India and 12 non-profits working in the art and education domains from across the country as well as a few keynote international speakers. Both global and national experts from the art and education world shared their views and experiential learning on Art Integrated Learning highlighting the need for equal partnerships in teaching and learning rather than a top-down didactical approach.

Announcing the workshop, IADEA founder Sara Vetteth said, “Art Integrated Learning is a highly acclaimed and holistic model of teaching-learning that integrates art with the mainstream school curriculum to helps educators and teachers create a better classroom environment and improve both teaching and learning standards. How does art relate to language, science and maths? We want to change the way art is perceived and introduce the idea of art as a facilitator for cross-disciplinary thought and learning. It is a great way to teach life skills, risk-taking, process-oriented and design thinking. I am delighted to see so many participants that are eagerly learning and sharing their own experiences. We hope some of our ideas manage to influence inclusive and integrated teaching-learning methods in the future.”

NCERT HOD of art education and aesthetics Pawan Sudhir applauded the valuable work done by IADEA in bringing together such a platform to facilitate and further Art Integrated Learning. Citing the National Curriculum Framework 2005 which recognized the valuable place art education has across the Board says the Ministry of Human Resource Development has also recognised the importance of the process of learning, more than the final product. If this concept is widely recognised and practised it will facilitate fresh perspectives in teaching and learning. Shilpa Gupta, an independent Mumbai based artist who is showcasing two installations currently at the Venice Biennale shared insights on the process of creating an artwork. The participants were also given cards with poems selected from the works of 100 jailed poets and asked to respond to them.

The event concluded with the much-awaited 2019 Camlin Art Teacher Excellence Awards that celebrated the inventiveness, creativity, and passion of art teachers. The award-winning projects are now online as resource material for all teachers to refer to and use.

Kokuyo Camlin CMO Saumitra Prasad expressed his pleasure while congratulating the winners of the first edition of Camlin Excellence Awards for Art Educators,” Camlin has not only been making high-quality art materials for the Indian school students but also promoting the correct way of art education through a number of initiatives including Camel Art Contest and Child Art workshops for educators and parents. IADEA also promotes similar ideas for art education in schools and that is the reason we are supporting the seminar and specifically the awards. Hope that the winners will motivate more educators to adopt healthy practices of art education and our schools will be able to match the global standards soon.

Latest Reads

https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/22/yes-bank.jpg?itok=uP97nnPN
YES BANK wins Digital Payments Award at MEITY Startup Summit 2019

MUMBAI: Commenting on the recognition, Ritesh Pai, Chief Digital Officer, YES BANK said “The prestigious recognition from the Ministry of Electronics and Information Technology (MeitY), is a testament to the Bank’s leadership in the Digital Payments space, backed by robust innovation and technology...

MAM Marketing MAM
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/22/oyo.jpg?itok=1T571es0
OYOs Weddingz.in launches its first digital and OOH campaign “Venue Sahi Toh Stress Nahi”

MUMBAI: OYO acquired Weddingz.in, India’s largest wedding company has rolled out its first digital and OOH campaign. Driven by the real-life hassles that families and young couples face during a wedding, the three-week-long campaign, “Venue Sahi Toh Stress Nahi”, aims to highlight the upside of...

MAM Marketing MAM
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/22/fabindia.jpg?itok=CauK48Sm
Fabindia’s association with IPL helped the brand record 40-50% growth

MUMBAI: While retailers across the country have been facing a decreased footfall in the stores, Fabindia’s partnership with the Indian Premier League this year helped it record a growth of up to 50 per cent. For a brand, that had never advertised on television before, this association with the big-...

MAM Marketing MAM
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/22/fulcro.jpg?itok=GXIAyjmu
Fulcro to handle Whisper’s digital creative mandate

MUMBAI: Fulcro, an integrated digital marketing and communication agency, recently bagged the digital mandate for Whisper. The mandate is to channelise the entire Whisper range of products on digital, including social media along with an incumbent agency.

MAM Media and Advertising Account
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/22/un.jpg?itok=5BTKiiyV
Initiative India to handle media duties of Unacademy

MUMBAI: Initiative India, the media agency of IPG Mediabrands India has bagged the media duties of Bengaluru-based ed-tech startup Unacademy. The agency won the business following a competitive pitch process and the business will be handled by the agency’s Bangalore office.

MAM Media and Advertising Account
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/22/gupta.jpg?itok=PLImo3PI
Supari Studios creates launch campaign for CRED

Supari Studios, the award-winning content studio invites you to watch the quirkiest explainer video to hit our screens yet - the launch campaign of the members-only platform CRED that allows users to manage their credit card payments from one place.

MAM Marketing MAM
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/22/ajit.jpg?itok=Fz1V43Fm
Socxo releases an e-book on Holiday season marketing - Time for buzz marketing with the Mango Man!

Socxo, the Bangalore based brand advocacy solutions start-up, has today launched an e-book for marketers to gear up this coming holiday and festive season. And this season in most parts of the world is a full quarter - October to December.

MAM Marketing MAM
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/22/tam.jpg?itok=v7buFaV-
E-com, Media, and Retail saw hike in ad volumes across media during Ganesh Chaturthi: TAM AdEx

MUMBAI: A total of 450+ categories, 6400+ advertisers, and 8500+ brands advertised across mediums (TV, print, and radio) during the festive period of Ganesh Chaturthi (22 August to 12 September), as revealed by a latest TAM AdEx data report. As compared to the last year, the top category of Food...

MAM Marketing Brands
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/21/korean.jpg?itok=COaziccv
Korean Dramas now in Hindi from One Take Media Co.

MUMBAI: Recent times have seen growing popularity of Korean Content.This surge has been known as "Hallyu--Korean wave” and refers to the way Korean entertainment is spreading around the world .

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories