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John Players celebrates the power of individuality with the launch of its latest AW'18 collection

Exemplifies its ‘Be Younique’ brand campaign with the season theme of ‘Jungle Diaries’

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Celebrating the spirit of today’s youth which is playful, fashionable and cool, John Players – ITC’s popular youth fashion apparel brand, unveiled its latest Autumn Winter’18 Collection in stores today. This season, John Players presents a larger than life imagery as an extension of its recent brand campaign ‘Be Younique’. The campaign takes its inspiration from today’s youth who believe in themselves, set their own trends and follow their own rules. With a focus on value and aesthetics, ‘Be Younique’ embodies the brand insight of ‘Unique is the new authentic’ and is meant to encourage people to feel confident in their own ingenious ways of styling, setting them apart from the crowd.

John Players Autumn Winter’18 collection which is themed as ‘Jungle Diaries’, focuses on rebuilding man’s connect with nature. The latest collection is perfect for today’s young, confident, urban guy who is wild, spirited and believes in expressing himself through his wardrobe. John Players brings in that extra edge that makes all the difference, be the playful detailing, youthful patterns in jungle inspired motifs and refined aesthetics. Speaking on the unveiling, Vikas Gupta, CEO – ITC (Wills Lifestyle & John Players) said, “John Players is a brand that represents the pulse of the youth today who know exactly what they want and like wearing their hearts on their sleeves. We, as a contemporary fashion apparel brand, respect this individuality and believe that clothing is a reflection of one’s own self-image. Our Autumn Winter’18 collection Jungle Diaries draws its inspiration from nature and its elements. Imbibing the brand belief, it has been designed to resonate with today’s aspirational youth consisting of self-achievers, believers and go-getters. Going beyond the short-lived fads & trends, the Jungle Diaries collection is focused on bringing out one’s personality as we believe that what you wear has a larger story to tell about you.”

The essence of this season is making your own style statement with stylish range of casual and formal wear. Jungle Diaries collection embraces nature in all its uniqueness and wilderness with sophisticated, natural palette applied to classic jungle and foliage prints. The comfort, casual smart collection features a range of utility pants, chinos, denims, shirts and t-shirts for all occasions and mood. The brand has combined quality and consistency with innovation in design, best fit and fabric detailing to give each garment its own unique story.

The season highlight for John Players AW’18 collection is a stylish range of garments exclusively designed for statement dressing. It features trendy white shirts, denims and chinos with key elements in designing and fabric to offer the very essence of power dressing to today’s youth. The range of white shirts have been designed with special ‘Stay white’ finish that helps retain the whiteness upto 15 washes. Chinos and denims have also been crafted for comfort with features like High IQ for lasting color upto 20 washes, 4 way stretch and knitted denims for increased comfort, flexi waistband for better fit around waist and waistband gripper for keeping the tucked shirt in place. The collection also emphasizes on shirts, polos and t-shirts with fabric textures such as Twills, Dobbies, and Slubs to render stylish finish to apparels. Design, print and stitch detailing like functional pockets, interior foliage, turn up sleeves and chinos, shadow checks, inner collar bands, tapes and tabs have been used for playful styling to compliment today’s youth’s sensibility.

Intricate detailing to fabric will be displayed through the AW’18 collection. Innovative anti-microbial finish has been applied to the garments to neutralize odor causing bacteria keeping the garments fresh during long days. Cool features like easy to iron (ETI) finish to reduce maintenance and special wash to avoid shrinkage will ensure longevity of apparels.

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