Mumbai: The web3-based social communication platform, coto, has unveiled its ‘app tiles’ as a precursor to the launch. The women featured in the ‘app tiles’ exude a fervent enthusiasm for doing what they love and being who they are in a safe space with no judgements. coto wanted women with different personalities and across cultures to come together, all in one place, just like the vibe on the platform.
The design process for the ‘app tiles’ involves portraying carefree women who enjoy building their own communities with those who share the same vision. The use of pastel shades conveys the feeling of being supportive and nurturing. With this imagery and complementing colour themes, they reflect the coto ethos.
These app tiles showcase how like-minded women from across cities, irrespective of their caste, creed, colour, etc., come together to connect and share their experiences. It showcases the sense of freedom that these women enjoy while engaging in meaningful dialogues and conversations. The app tiles give a glimpse of all the emotions that these women experience when in a group as one unit. Most importantly, they are seen enjoying themselves without worrying about the outer world and toxicity.
Speaking of the app tiles, coto co-founder Rajneel Kumar said, "Every aspect of coto is designed to foster a sense of togetherness and belonging amongst all the members of the community. We chose our ‘app tiles’ to be an ever-evolving representation of women across geographies and ethnicities. This is another way for us to stay true to our core brand values of inclusivity and create a safe space for women."
Adding to it, photographer Tanya Agarwal shared, "The thought behind the ‘app tiles’ was clear—to portray a safe space for like-minded women around the world to come together and express themselves freely. Through the visual representation, we wanted to bring alive coto’s philosophy of creating an engaging, dynamic space shaped by women, for women, where you can just be. The emotions, colours, body language, and interactions between them evoke a sense of enthusiasm, which best represents the coto tribe."
