Mumbai: Avas Living has roped in the former captain of the Indian cricket team, Virat Kohli, as their brand ambassador and has also added him to their client roster. The brand has rolled out a digital campaign on Instagram featuring the Indian cricketer.
Virat chose Avas Living as his preferred abode. He is working closely with the team at Avas to build his bespoke dream home, which will be a combination of technology, luxury and sustainability.
Avas Living encompasses a state-of-the-art wellness centre and spa and a community of villas situated in the untouched and tranquil hamlet of Awas in Alibaugh, Maharashtra. The quaint coastal town of Alibaugh has been a popular hotspot for second homes owing to its proximity to Mumbai, the financial capital of India.
Commenting on his choice to build his dream home with Avas Living, Virat Kohli said, "The past few years have taught all of us the importance of community living while still maintaining anonymity. My vision for a second home is one where I am surrounded by a community of like-minded individuals with interests similar to mine. As much as I enjoy going to the gym, I would prefer to invest in a facility that cares for my mental, emotional, and physical well-being. Being part of a community while maintaining an individualistic life is the ideal balance that I have discovered with Avas Living. It is the perfect combination of luxury living and everything I have been looking for, with a wellness centre within walking distance of my home. Alibaugh: "Being in such close proximity to Mumbai and my work engagements, the location of the property was what sealed the deal for me."
Speaking about the property, Avas Founder Aditya Kilachnad stated, "I’ve spent a lot of my childhood in Alibaugh. I realised the one thing I missed there was a sense of community. When we conceptualised Avas Wellness Living, we decided that there would be no better place than Alibaugh to build India’s first wellness community. I wanted to build a community for like-minded people who believed in holistic wellness and health and were looking for a certain level of luxury while pursuing their wellness journey."
Avas Living has a diverse clientele of many high-net-worth individuals, including renowned actor Ram Kapoor and Axis Bank CEO & managing director Amitabh Chaudhry, and has investors like the Serum Institute CEO Adar Poonawalla.