Mumbai: adidas is celebrating French footballer Karim Mostafa Benzema’s historic win with a stunning short film, Hand of Gold,which sees the player’s iconic hand bandage transform into gold.

The film embodies the idea that everything KB9 touches on-pitch turns to gold. The film shows Benzema’s hand bandage turning from white to the colour of victory, communicating the inspiring story of a young boy from Bron in France, who shaped a career through determination to make it to the top.

Since 2005, Karim Benzema has challenged for the highest honour in the game. With his golden touch, he’s overcome all rivals and become one of the most decorated players of this era. His historic Ballon d’Or win last night in Paris marks what has not just been a remarkable season, but a remarkable career.

The achievement of this award is a culmination of all the games played before it. The player's signature look, Benzema's hand bandage, which epitomises the phrase "Impossible Is Nothing," is a symbol of his success in overcoming obstacles in football.

It symbolises the struggles he has faced and overcome on the field to get to where he is now—at the pinnacle of world football—after a series of hand injuries in 2019 forced him to wear it throughout every game.

Since 2007, adidas has partnered with Benzema, celebrating on-pitch achievements at various milestones in his career, including this historical win. To further mark this milestone, the brand has created a hyper-limited not-for-sale golden-x speedportal boot for Benzema.

Furthermore, adidas and Benezema’s club, Real Madrid, have collaborated for a special edition gold-named and numbered Real Madrid Kit, which will be available for a limited time from 18 October, on Real Madrid official stores, realmadrid.com and select adidas stores.