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TikTok removed from Google, Apple app stores after Supreme Court refuses stay on ban

Chinese video app TikTok developed by Bytedance Technology has been taken down from Google and Apple app stores in India, after the Supreme Court refused to stay the ban issued by the Madras High Court.

MAM Marketing Brands
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IDBI Federal Life Insurance uses sports to drive financial and physical fitness messaging

Sports is a passionate binding force that brings millions of people together and so forms a crucial pillar of the marketing spends of brands. Sporting events tend to catch a large number of eyeballs. In India, sports-marketing has been quite a trend since decades now. In fact, it saw a 12 per cent...

MAM Marketing Brands
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Lux Cozi to spend Rs 30 cr in 3 months to market newly-launched scented vests

Lux Industries Ltd launched India’s first-ever scented vest range under its flagship brand Lux Cozi, in Mumbai today.

MAM Marketing Brands
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Mindshare and GSK Brand Sensodyne develop senso-bot

Mindshare, the largest media agency from the GroupM umbrella, has created a first of its kind technology-driven chatbot exclusively for GSK brand Sensodyne.

MAM Marketing Brands
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Amazon, Flipkart, Myntra maintain relevance with targeted marketing

The first day of Goafest 2019 saw the three e-commerce giants-Amazon, Flipkart and Myntra-share the stage to talk about the changing marketing ecosphere and the role of marketers. Amazon director mass and brand marketing Ravi Desai, Flipkart associate director for brand marketing and head digital...

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