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Fastest growth in travel advertising to come from India: Zenith report

Mumbai: Travel advertising is poised for rapid growth as brands reset their relationships with consumers after the great rupture of 2020, according to Zenith’s Business Intelligence – Travel report. The report, published on Monday, forecasts that travel advertising in 13 key markets, including...

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Appliance advertising to exceed pre-pandemic level by 24% in 2023: Zenith report

Mumbai: Forced to spend more time at home, consumers are investing in making their homes more pleasant to live in, fuelling rapid growth in demand for both large and small appliances, particularly cookers, washing machines, dishwashers, and air conditioning units, as per Zenith report. Zenith...

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Rajiv Gopinath named chief product & solutions officer at Publicis Groupe

Publicis Media Services bolstered its leadership team and appointed Rajiv Gopinath as chief product and solutions officer and Ajit Gurnani as chief growth officer, media services.

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KBC returns with a bevy of sponsors for its 13th edition

Mumbai: Sony Entertainment Television (SET)’s iconic quiz show - ‘Kaun Banega Crorepati’ has returned with its 13th season on Monday. The show’s creators have stepped up the game with a bevy of sponsors backing the show hosted by megastar Amitabh Bachchan.

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Global cost of TV advertising up by 5%: Zenith

The overall global advertising expenditure is set to grow 11.2 per cent in 2021, according to Zenith’s latest mid-year Advertising Expenditure Forecasts report, released on Monday. This rise will mainly be driven by the exceptional demand for performance-led ecommerce advertising on online video,...

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