MUMBAI: Zee TV?s interactive WAP site and mobile app for its top-rated non-fiction show ?Knorr Soupy Noodles DID L?il Masters powered by LR Active? has emerged a runaway success with more than 3 lakh downloads within a short span of 3 months of its launch. Boasting of a wide array of exciting and novel interactive features, the application has succeeded in raising the bar on viewer engagement in the digital space. Using the app, mobile users were able to interact with the show in ways that were hitherto not even imagined. Beyond providing users latest updates from the show at their fingertips, the newly introduced features that captured public imagination and upped the number of downloads were LIVE chats with the masters and skippers, as well as the personalized dance tutorials from the four skippers on the show.

The launch of the mobile application for DID L?il Masters in May 2012 came in the wake of an overwhelming response to the initial episodes of the show and the grand success of the mobile application launched for Season 3 of Dance India Dance. Within 3 days of its unveil in March 2012, the DID 3 app reported more than 10,000 downloads and rated 4.5 out of 5 on the Android App Store - a very competitive score considering that the Android store is an open platform and the reviews therein are all user-generated. The DID 3 app went on to become a major hit not only in India but also in countries like USA and UK along with 25 unique countries, reinforcing that mobile marketing is the best way to capture the youth and the tech-savvy generation of smart phone and feature phone users.

Mr. Akash Chawla, Marketing Head, National Channels, ZEEL said, ?It is very gratifying to know that at a time when ?on-demand? entertainment is the order of the day, we have been able to provide our viewers with content that has kept them engrossed and engaged. Reaching over 3 lakh downloads on four mobile platforms strengthens our conviction that technology engages consumers in ways that are addictive. The LIVE chats and personalized tutorials have clearly been crowd favourites while the easy voting feature has seen the contestants register a staggering number of votes as people connected in huge numbers! The DID App is just the start of our quest to be innovators in exploring the digital medium.?

Zee TV has plans of making an even larger impact with the mobile application in the coming days by pushing it on-air with anchor Jay Bhanushali encouraging viewers to download the app. The announcement of unseen footages of Salman Khan and Katrina Kaif from a recent episode as well as personalized dance tutorials by each of the top 5 finalists will drive higher downloads of the app and keep the buzz alive for the channel?s next non-fiction property ?Dance Ke Superkids?.

Following a successful collaboration for the mobile application of DID Season 3, Zee TV continued its partnership with MOBILOX Innovations Pvt. Ltd to develop the WAP & app technology for DID L?il Masters. The launch of the mobile application for Season 3 of Dance India Dance made DID the first ever reality show on Indian television to be present as an application on all mobile/digital platforms. The mobile apps designed for Season 3 as well as DID L?il Masters have taken consumer interactivity in the mobile domain to unmatched heights.

Watch the Grand Finale of ?Knorr Soupy Noodles DID L?il Masters powered by L R Active? on Sunday, August 12, 7.30 PM onwards and vote for your favourite contestant through the DID App on your phone!

Mumbai: Having premiered on April 28 with a stupendous opening of 5.8 TVR (as per TAM figures), Zee TV?s Knorr Soupy Noodles DID Li?l Masters powered by Lotus Refineries has emerged as the undisputed winner in the TRP race, beating the launch day ratings of all other non-fiction launches including Sony TV?s Kaun Banega Crorepati (5.2 TVR), Sony TV?s Jhalak Dikhla Ja- 4 (4.1 TVR), Just Dance (3.7 TVR) on Star Plus in the last 1 year. The grand opening of the second season of Zee TV?s dance reality show for kids follows the record-breaking opening of 6.7 TVR to which the first season of the show had premiered in April 2010. The handsome ratings of both the seasons of DID L?il Masters prove that it is spectacular talent and not the lure of celebrities that scores on the tube!

"We are overwhelmed by the roaring response our viewers have given to the very first episode of ‘DID L‘il Masters‘. We had full conviction in the show format and the young talent on this platform. This season will again be all about the magic of the kids! Their innocence and sheer talent are bound to win over the hearts of the audience," said Zee TV Non Fiction Head, Ashish Golwalkar.

Following the phenomenal success of the first season of DID Li?l Masters, Zee TV premiered the second season of the show that established, once and for all, that it is the children of this country who are the real ?Dance ke Baap?! And this season, the L?il Masters have vowed to perform with such unbridled energy, flair and flamboyance that the audience will gulp and say, ?yeh badon ke bass ki baat nahin!?

Master Geeta Kapur and Marzi Pestonji are the judges and the talented children who make it to the ?Top 16? kids this year will be mentored, groomed and choreographed by popular contestants from the previous seasons of Dance India Dance who will step in as ?Skippers? on the show. The skippers include the current rage ? the king of Slow Motion dance - Raghav aka Crockroaz, the ?Prince? of Locking and Popping from Season 1 of Dance India Dance, Neerav Bavlecha, the quintessential chocolate boy of DID Season 3 and Kruti Mahesh, the exceptionally gifted classical dancer from Season 2. The Grandmaster of the DID family Mithun Da will make surprise appearances on the show.

The initial episodes showcase the auditions that Master Marzi and Geeta Kapur along with Master Terence Lewis have done across major cities including Mumbai, Kolkata and Delhi in search of fresh talent. The upcoming episode of DID L?il Masters features the ravishing Karisma Kapoor as she graces the mega auditions aimed at selecting the top 16 children.

Zee TV also unleashed a highly interactive online marketing campaign in the wake of the show?s launch. The best video clips from the auditions have already gone viral on Youtube. A separate channel invites young children to upload their clips of dance, the best amongst which will be featured as a part of the title montage of the show that will change every week, giving every talented child in the country a chance to see himself dancing on national television. The launch campaign was extremely aggressive on television with promos running at a high frequency across all channels of the ZEE bouquet, movie channels, kids? channels, news channels and regional channels. The aggressive approach in the audio visual media showcasing the spanking new talent of the show ensured maximum pre-launch buzz.

DID L?il Masters is produced by Frames Production Company. Knorr Soupy Noodles DID Li?l Masters powered by Lotus Refineries airs every Saturday & Sunday at 9 PM, only on Zee TV.

MUMBAI: Zee TV proudly announces the winner of the largest dance reality show, ?Maruti Suzuki DANCE INDIA DANCE?. The show that created history in Indian television industry went LIVE from Shahaji Raje Krida Sankul (Andheri Sports Complex), Mumbai on April 21st on Zee TV from 8 pm onwards. In an intense, nerve-racking finish Rajsmitha Kar was voted the winner by millions of viewers from across the nation. Superstar Anil Kapoor was the star attractions at the glitzy evening and they presented the coveted Sunehri Taqdeer ki Topi to the talented winner.

Vote count:

Rajsmita Kar (Geeta Ki Gang) - 458930

Pradeep Gurung (Terence Ki Toli) - 3494361

Raghav Juyal (Terence Ki Toli) - 3481685

Sanam Johar (Remo Ke Rangeelay) - 1577511

Mohena Singh (Remo Ke rangeelay)- 851335

The Grand Finale of ?Maruti Suzuki DANCE INDIA DANCE? marked the end of a thrilling dance journey of 17 weeks for 18 bright contestants from across the country who dazzled your TV screens with performances that established them as the Biggest Dancing Stars. Some of the key highlights in this finale were the ?Mardi Gras Carnival act? by anchor Jay Bhanushali and Saumya Tandon. Master Terence Lewis?s Jim Morrison act on the track ?Sadda haq?. Master Geeta Kanpur?s grand entry was on a huge crown. Master Remo D Souza?s hard hitting Hip Hop infused freestyle act on the song ? Zara Dil ko Tham lo? from the movie Don 2. One astounding act was by Rajasmita Kar from Geeta ki Gang where 24 dancers along with Rajasmita hung in mid air with the help of a truss. Sanam Johar did a jaw dropping mirror ball act. Dil Ki Rani, Mohena?s act with a huge Venetian mask. Raghav Crockroaz Juyal?s performed with a huge crocodile?s face as a prop. Pradeep Gurung?s ?Shaolin? act infused with freestyle and parkour. To add a touch of comedy this year?s finale also saw gags by Ali Asgar. Ali dressed himself like Aamir Khan?s character in the movie Delhi Belly and became the first ever item boy - the disco fighter! Along with Jay Bhanushali and Saumya Tandon, Manish Paul also co-anchored the event. For the very first time, Remo pledged his MJ band to an audience who matched his steps the best! The audience frenzy was to be seen to be believed!

Commenting on the finale, Mr. Ashish Golwalkar, Non Fiction Head, Zee TV said, "Our heartiest Congratulations to Rajsmitha Kar and other runner up?s. Dance India Dance, as a brand, has set new benchmarks in the realms of reality programming. The superlative talent that DID brings to the forefront season after season is unmatched in this country. Groomed by Masters Remo D Souza, Terence Lewis and Geeta Kapur, the contestants entertained India with the right attitude and flawless, jaw dropping performances. Grand Master Mithun Chakravarty?s steady guidance and impartial decisions has helped us to get the best as Top 5 Finalists and the show a grand success. This season has been a memorable journey of dance. My best wishes to all the finalists in all their future endeavors."

Apart from the priceless exposure and the golden opportunity to showcase their talent in front of the country, the finalists of Maruti Suzuki DANCE INDIA DANCE walked away with many prizes. The winner apart from winning the coveted Sunheri Taqdeer Ki Topi (the golden hat), walked away with a brand new Maruti Ertiga LUV car and 2- year contract with Zee TV. The ?Most Desired Performer? of the season got a cash prize worth Rs. 3 lacs from Maruti!

The channel did many innovations this season to take the brand a notch higher. Thanks to the one of its kind missed call voting system; more than 3 crore votes were registered through the entire season. The unique App/ WAPP feature that was developed for this season ensured that the tech savvy youth of today remained hooked to the show. The exclusive DID Reebok merchandise created for the very first time saw a whopping sale of more than 2000 pieces and last but not the least, the season made the entire Nation dance when a crowd of 4428 dancers gathered at one place to break the Guinness World record for the Largest Bollywood Dance. All this coupled with the innovative choreography by the Masters and some mind-blowing acts by all the contestants ensured that Dance India Dance Season 3 was nothing but phenomenal!

MUMBAI: DID did it....!!! Mumbai witnessed an euphoric moment when a massive crowd of more than 5000 people along with Dance India Dance mentors and contestants broke the prestigious GUINNESS WORLD RECORD for the largest Bollywood Dance!! The adrenaline rush of participating and watching a live record breaking event along with the thrill of seeing live performances by Dance India Dance contestants had everyone heading to Mumbai?s KJ Somaiya College Grounds. Preparations were underway weeks in advance at hundreds of dance classes and every street corner as lakhs of viewers learnt the dance act to perform it precisely at the same time to make a world record. Time stopped still at 7:45 pm on 1 March 2012 as 4428 dance lovers in India successfully broke the Guinness World Records for the "Largest Bollywood Dance?. Zee TV created a historic moment by breaking the Guinness World Record with the objective to set a new benchmark for Indian television?s No 1 dance reality show, Dance India Dance! With this world record, Zee TV?s brand positioning ?Umeed Se Saje Zindagi? resounded strongly with its mission to entertain, educate and inspire its viewers!

Nearly 10000 people had already filled their entries online to rehearse the dance step while thousands more thronged the grounds be a part of this historical moment even before the doors opened at KJ Somaiya College Grounds,(Ghatkopar). The Masters, Terence Lewis and Remo D?Souza, along with DID Season 3 Terrific 13 contestants led the crowd through a rendition of "Dhinkachika Dhinkachika". The participants were invited through a free of cost registration process and received a quick two-hour dance lesson from the three Masters before doing the final jig in front of the Guinness officials.

Once the participants were schooled in these moves, the official attempt began. The previous record was 1336 participants, set by Master Terence in Mumbai in 2011. And, to break that record a head count of more than 1336 participants were expected to dance for three minutes in unison. The Masters had a challenging task to teach the teeming thousands of dance enthusiasts to gyrate on a Bollywood number in a single file for 3 minutes. DID anchor, the gorgeous Saumya Tandon, cheered and rooted for the participants who were rehearsing for hours to get the moves right.

The decibel level at the venue skyrocketed when Mr. Nikhil Shukla, the official adjudicator from Guinness, went up on stage and announced that Zee TV has successfully broken the record for the largest Bollywood dance at one place. The sheer number sounds daunting and achieving the feat was nothing less than exhilarating for everyone present! The energy was electric and after the record was broken, the crowds who participated to make the record attempt a success were treated to an entertaining concert by the fabulous Dance India Dance Season 3?s Terrific 13 - Sanam Johar, Mohena Singh, Vaibhav Ghughe, Neerav Bavlecha, Raghav Juyal, Sneha Gupta, Piyali Saha, Rajasmitha Kar, Abhik Bau, Paul Marshall and Pradeep Gurung.

Commenting on this world record breaking moment, ZEEL MD & CEO, Mr. Punit Goenka said, "It?s a proud moment for Zee TV, Dance India Dance and our viewers. With every new season of DID, we have always tried something innovative. I take immense pride in announcing that DID has accomplished a great feat today by attempting to enter the prestigious Guinness World Records. And, together we have broken the incredible Guinness World Record for the largest Bollywood Dance! My heartiest congratulations to every participant who has made it possible!"

"Through this initiative, our aim was to bring all dance lovers and DID supporters on one platform and give them an opportunity to dance with their favorite DID icons and win a Certificate from Guinness World Record Ltd. Dance India Dance as an iconic brand has set new benchmarks in the realms of reality programming. The superlative talent that the current DID Season 3 has is unmatched on Indian television. This new Guinness World Record will definitely go down in history and we can only promise that DID as a brand will only get bigger and better!"added ZEEL Head Marketing, National Channels, Mr. Akash Chawla.

The Masters could not believe that they along with enthusiastic dance lovers had created history. Terence Lewis, stumped at having broken his own record by a huge margin, said, "This has been one of the happiest moments of my life. I feel like dancing to Oops I did it again (grins)." An ecstatic Master Remo said, "Wow!!! I had never experienced such frenzy and huge crowds! The record breaking attempt is going to be etched in my memory forever and I?ve gone hoarse screaming that my show, Dance India Dance has set a Guinness World Record! The impressive efforts of all the participants present here proves that there?s no bigger brand for dance in India than Dance India Dance. Congratulations to Zee TV and everybody who made it happen!"

MUMBAI: We all have hopes. It?s what equips us to deal with life?s trials and tribulations. We live in the hope that the world will become a better place sans inflation. We hope that we will have a government who?ll build a better future for our Nation. Each one of us has endless hopes....It?s this "Umeed" that keeps us going and propels us to stay ahead. On Zee TV?s dance reality show, Maruti Suzuki presents Dance India Dance, it?s time for us to put a smile on the faces of the contestants and help them achieve their dreams.. Yes, it?s that time of the season when DID is on the verge of announcing its BEHTAREEN TERAH (13) contestants. But who all should continue to remain in the show??? That key decision has been thrown open to the junta. Voting is our fundamental right. If we vote for free to choose our government, then why should we spend money to vote for our favourite reality show contestants? Taking this thought forward, Zee TV has taken an initiative which will directly impact the lives of its coveted viewers by making the entire voting process in reality shows free of cost. DID urges its viewers to pick up the phone and give a MISSED CALL to all their favourite contestants who deserve to stay in the show. Being the pioneer in Hindi General Entertainment space, Zee TV has had many firsts to its credit. And now through Dance India Dance Season 3, the channel has brought a ray of hope - ?Umeed? - into the lives of many of its viewers by making voting for the contestants absolutely devoid of any cost.

The thought of giving audiences an opportunity to choose the winner of a reality show through a public voting system as a concept was initiated by Zee TV for the very first time in 2003 for the show, Zee Cine Stars Ki Khoj. After that, the concept of ?one mobile- one vote? was introduced during the time of Sa Re Ga Ma Pa Singing Superstar in the year 2010, to avoid duplication while counting of votes made from the same number. Taking a step further, the channel has devised a method which nullifies the entire debate about voting being a money making mechanism between the channel and the telecom companies! This unique MISSED CALL voting system devised by Zee TV in Dance India Dance Season 3 will ensure that there?s no fallacy in choosing a winner and will also erase all doubts about the existence of any benefits to the channel in the voting process. The channel will incorporate the same in its future reality shows as well.

Said Mr. Akash Chawla, Head Marketing, National Channels, ZEEL, "With DID Season 3 - Voting Free, we are aiming for never before achieved viewer?s participation in the show. With this Missed Call voting system, every unique missed call will be counted as one unique vote thus making junta janardan the true adjudicator in deciding the fate of our show. Technology is helping us value the viewer?s point of view even further. I?m sure that with India being a price sensitive country, the decision of free voting is a welcome change to those who have hitherto refrained from participating owing to extra charges for an SMS to special numbers! There can be nothing more transparent than this mechanism in the decision of choosing the final winner of any reality show on ZEE TV!"

Here?s how the mechanism works - Every contestant in the Behterein Terah (Terrific 13) has been designated with an unique number. All a viewer has to do is dial that number and after one ring, the call gets disconnected automatically. The viewer gets an acknowledgement message that his vote for the particular contestant has been registered. In one week, a viewer can vote for a particular contestant only once. However he can vote for multiple contestants in the same week. The best part is you can call to vote your favorite contestant even if you have zero balance in your prepaid account. The mechanism has been already implemented effectively from 12th of February and has assisted in choosing the WILD CARD entrants of the show.

Dance India Dance has always believed in exploring unique initiatives on a large scale to build its brand equity. Be it the grand Carnival that was conducted on the streets of Mumbai during DID Season 2 or the unique ?Dance Mobs? that were conducted in malls, multiplexes, railway stations and streets of Mumbai and Delhi during the launch of DID season 3 or the very recent Licensing & Merchandizing deal that the show has done with apparel giant Reebok to further build the brand with the new and exclusive DID clothing line available at Reebok stores across India ?hence proving that there is no bigger brand for Dance in India than Dance India Dance!

MUMBAI: This World Heart Day, Saffolalife, an initiative from Saffola, is bringing together the largest media houses to further the cause of preventive heart care in India. For the first time in the history of Indian television, Saffola has united the favorite stars of competitors STAR Plus, Colors & Zee TV in a brand new TVC that urges everyone to find your heart?s age through the Saffolalife ?Heart Age Finder? Tool & celebrate their heart?s birthday. In addition, with another pioneering initiative, Saffolalife and Times of India are gifting readers in Mumbai, Delhi, Bangalore a free copy of The Times of India as a gift for their heart. This special gift has a delightful and novel way of actually experiencing a birthday celebration and watching print come wonderfully alive on one?s mobile phone!

With the launch of the new TVC, Saffolalife is taking your heart?s birthday celebrations to the silver screen. Bringing together our favorite Pratigya & Krishna, Priyanka & Shaili Bhabhi, Anandi & Simar and many more, the TVC raises awareness about the fact that even though we celebrate the birthday of our favorite stars, we often forget the one who is the most important: one?s own heart. These stars from the rival channels STAR Plus, Colors & Zee TV have united with Saffolalife on a common platform for a common concern: to highlight the importance of preventive heart care in a light & heart-warming manner that people want to engage with.

Saffolalife and The Times of India are gifting readers in Mumbai, Delhi and Bangalore a unique gift this World Heart Day: a free copy of The Times of India for their heart! Every page of this special birthday gift is an invaluable present. As you go through the paper, you discover birthday gifts in the form of different ways to take care of your heart. What?s delightful is the fact that the birthday celebration comes alive on the front page! All you have to do is log on to toisurprise.com on your phone, hold your phone screen on the placeholder of the birthday party ad on the TOI front page, and watch the celebration come alive before finding out your heart?s age on the Heart Age Finder!

As India?s young population faces the highest risk of Cardio-vascular diseases (CVDs), Saffolalife continues to work on its mission to bring down the incidence of CVDs across India. This World Heart Day, these two path-breaking initiatives by Saffolalife have united the media fraternity on the serious cause of heart health. With the aim to raise tremendous awareness on the importance of preventive heart care, Saffolalife is conveying a serious message in a manner that people will embrace and engage with.